The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
An ecological valence theory of human color preference
Open accessAbstract
Color preference is an important aspect of visual experience, but little is known about why people in general like some colors more than others. Previous research suggested explanations based on biological adaptations [Hurlbert AC, Ling YL (2007) Curr Biol 17:623–625] and color-emotions [Ou L-C, Luo MR, Woodcock A, Wright A (2004) Color Res Appl 29:381–389]. In this article we articulate an ecological valence theory in which color preferences arise from people’s average affective responses to color-associated objects. An empirical test provides strong support for this theory: People like colors strongly associated with objects they like (e.g., blues with clear skies and clean water) and dislike colors strongly associated with objects they dislike (e.g., browns with feces and rotten food). Relative to alternative theories, the ecological valence theory both fits the data better (even with fewer free parameters) and provides a more plausible, comprehensive causal explanation of color preferences.
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Cites
A study of colour emotion and colour preference. Part I: Colour emotions for single colours
Ou, L., Luo, M. R., Woodcock, A., & Wright, A. (2004) · Color Research & Application · doi:10.1002/col.20010 · Cited by 664
Biological components of sex differences in color preference
Hurlbert, A. C., & Ling, Y. (2007) · Current Biology · doi:10.1016/j.cub.2007.06.022 · Cited by 440
A General Theory of Aversion Learninga
GARCIA, J., LASITER, P. S., BERMUDEZ‐RATTONI, F., & DEEMS, D. A. (1985) · Annals of the New York Academy of Sciences · doi:10.1111/j.1749-6632.1985.tb27060.x · Cited by 403
A Critical and Experimental Study of Colour Preferences
Eysenck, H. J. (1941) · The American Journal of Psychology · doi:10.2307/1417683 · Cited by 320
Guilford, J. P., & Smith, P. C. (1959) · The American Journal of Psychology · doi:10.2307/1419491 · Cited by 264
A study of colour emotion and colour preference. Part III: Colour preference modeling
Ou, L., Luo, M. R., Woodcock, A., & Wright, A. (2004) · Color Research & Application · doi:10.1002/col.20047 · Cited by 258
Variations in normal color vision II Unique hues
Webster, M. A., Miyahara, E., Malkoc, G., & Raker, V. E. (2000) · Journal of the Optical Society of America A · doi:10.1364/josaa.17.001545 · Cited by 219
NCS—Natural Color System: A Swedish Standard for Color Notation
Hård, A., & Sivik, L. (1981) · Color Research & Application · doi:10.1002/col.5080060303 · Cited by 215
Effects of hue, saturation, and brightness on preference
Camgöz, N., Yener, C., & Güvenç, D. (2002) · Color Research & Application · doi:10.1002/col.10051 · Cited by 200
Qualities of color vision in infancy
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Cited by
Music–color associations are mediated by emotion
Palmer, S. E., Schloss, K. B., Xu, Z., & Prado-León, L. R. (2013) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1212562110 · Cited by 403
Self-citationColor and emotion: effects of hue, saturation, and brightness
Wilms, L., & Oberfeld, D. (2018) · Psychological Research · doi:10.1007/s00426-017-0880-8 · Cited by 401
Marković, S. (2012) · i-Perception · doi:10.1068/i0450aap · Cited by 346
Spectral quality of light modulates emotional brain responses in humans.
Vandewalle, G., Schwartz, S., Grandjean, D., Wuillaume, C., Balteau, E., Degueldre, C., Schabus, M., Phillips, C., Luxen, A., Dijk, D. J., et al. (2010) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1010180107 · Cited by 255
Micro-valences: perceiving affective valence in everyday objects
Lebrecht, S., Bar, M., Barrett, L. F., & Tarr, M. J. (2012) · Frontiers in Psychology · doi:10.3389/fpsyg.2012.00107 · Cited by 211
Metadata
- Authors
- Palmer, S. E., & Schloss, K. B.
- Venue
- Proceedings of the National Academy of Sciences
- Published
- 2010-04-26
- Volume
- 107
- Issue
- 19
- Pages
- 8877-8882
- ISSN
- 0027-8424 (ISSN-L)
- 1091-6490
- OpenAlex
- W2054610617
- Cited by
- 744
- References
- 16
- FWCI
- 25.67
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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