Testing the effects of Facebook usage in an ethnically polarized setting
Open accessAbstract
Despite the belief that social media is altering intergroup dynamics—bringing people closer or further alienating them from one another—the impact of social media on interethnic attitudes has yet to be rigorously evaluated, especially within areas with tenuous interethnic relations. We report results from a randomized controlled trial in Bosnia and Herzegovina (BiH), exploring the effects of exposure to social media during 1 wk around genocide remembrance in July 2019 on a set of interethnic attitudes of Facebook users. We find evidence that, counter to preregistered expectations, people who deactivated their Facebook profiles report lower regard for ethnic outgroups than those who remained active. Moreover, we present additional evidence suggesting that this effect is likely conditional on the level of ethnic heterogeneity of respondents’ residence. We also extend the analysis to include measures of subjective well-being and knowledge of news. Here, we find that Facebook deactivation leads to suggestive improvements in subjective wellbeing and a decrease in knowledge of current events, replicating results from recent research in the United States in a very different context, thus increasing our confidence in the generalizability of these effects.
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Multiple articles found that engagement with digital media increased political knowledge and that engagement with political content on social media increased political interest among adolescents.
“Multiple articles found that engagement with digital media increased political knowledge67,70,72,74 and that engagement with political content on social media increased political interest among adolescents111.”
From A systematic review of worldwide causal and correlational evidence on digital media and democracy (2022) · cites this paper as [72]
The H3 section (page unavailable) reports suggestive evidence that Facebook deactivation increased political disaffection, which is consistent with a possible link between Facebook use and affinity toward politics. But the paper does not establish that engagement specifically with political content increased political interest among adolescents; it also expresses lower confidence in its disaffection measure. (LLM, conf=0.85)
Experimental — accuracy not yet measuredNot having online contact with (probably moderate) ethnic out-group members in Bosnia-Herzegovina increased affective polarization.
“However, not having online contact with (probably moderate) ethnic out-group members in Bosnia-Herzegovina increased affective polarization (Asimovic et al., 2021).”
From Social Drivers and Algorithmic Mechanisms on Digital Media. (2024) · cites this paper as Asimovic et al., 2021
The Abstract reports that deactivating Facebook for one week in Bosnia and Herzegovina led to more negative attitudes toward ethnic outgroups. The Discussion says deactivation may have reduced outgroup contact, but treats that as one possible explanation rather than an established cause; it does not establish that the outgroup contacts were moderate. The measured outcome was outgroup regard, not affective polarization as such. (LLM, conf=0.87)
Experimental — accuracy not yet measuredDeleting Facebook during genocide remembrance week in Bosnia increased ethnic polarization, especially if people had particularly homogeneous offline social networks.
“For example, deleting Facebook during genocide remembrance week in Bosnia actually increased ethnic polarization, especially if people had particularly homogeneous offline social networks (Asimovic et al. 2021).”
From Social Media and Morality. (2024) · cites this paper as Asimovic et al. 2021
The Abstract and Research Design report that deactivating Facebook during the Srebrenica genocide commemoration week led to more negative attitudes toward ethnic outgroups. The Discussion finds a stronger effect among residents of ethnically homogeneous towns, but uses town composition as a proxy for offline networks; that analysis was not preregistered. The claim presents homogeneous offline networks as an established individual-level condition rather than a tentative inference from where participants lived. Page numbers were not provided in our copy. (LLM, conf=0.85)
Experimental — accuracy not yet measuredTwo randomized controlled trials testing the effects of deactivating Facebook observed small to moderate decreases in anxiety, one in depression, and one in loneliness.
“Two randomized controlled trials testing the effects of deactivating Facebook (Allcott et al., 2020; Asimovic et al., 2021) observed small to moderate decreases in anxiety, one in depression, and one in loneliness.”
From Social Drivers and Algorithmic Mechanisms on Digital Media. (2024) · cites this paper as Asimovic et al., 2021
Life satisfaction did not change after deactivating Facebook for 1 week, but increased after 4 weeks.
“Life satisfaction did not change after deactivating Facebook for 1 week (Asimovic et al., 2021), but increased after 4 weeks (Allcott et al., 2020).”
From Social Drivers and Algorithmic Mechanisms on Digital Media. (2024) · cites this paper as Asimovic et al., 2021
Asimovic et al. studied a one-week Facebook deactivation, but the Results section reports effects on anxiety, loneliness, and a composite wellbeing index—not whether life satisfaction changed. Searches for “life satisfaction” and “satisfaction with life” found no passage establishing the cited one-week claim. The four-week finding is attributed to a different source in the citing sentence. (LLM, conf=0.72)
Experimental — accuracy not yet measured
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- Authors
- Asimovic, N., Nagler, J., Bonneau, R., & Tucker, J. A.
- Affiliations
- New York University (US)
- Courant Institute of Mathematical Sciences (US)
- Corresponding author
- Asimovic, Nejla
- Venue
- Proceedings of the National Academy of Sciences
- Publisher
- National Academy of Sciences
- Published
- 2021-06-15
- Volume
- 118
- Issue
- 25
- ISSN
- 0027-8424 (ISSN-L)
- 1091-6490
- PMC
- PMC8237683
- OpenAlex
- W3171472364
- Cited by
- 85
- References
- 9
- Citations by year
- 2026: 11 · 2025: 18 · 2024: 25 · 2023: 18 · 2022: 6 · 2021: 7
- FWCI
- 19.40
- Type
- journal article
- Language
- en
- Update notices
- correction (2026-05-11)
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Proceedings of the National Academy of Sciences (publishedVersion, cc-by-nc-nd)
- PubMed Central (publishedVersion, cc-by-nc-nd)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Keywords
- social media use, intergroup attitudes, ethnic polarization, genocide memory, Bosnian genocide, ethnic diversity, subjective well-being, interethnic relations
- MeSH terms
- Attitude, Ethnicity, Health, Humans, Surveys and Questionnaires, Knowledge, Intention to Treat Analysis, Social Media, Genocide
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