The DOI matches its Crossref record.
Endorser Effectiveness by Product Type
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
McCracken, G. (1989) · Journal of Consumer Research · doi:10.1086/209217 · Cited by 3,196
Online peer and editorial recommendations, trust and choice in virtual markets
Smith, D., Menon, S., & Sivakumar, K. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20041 · Cited by 683
The effectiveness of celebrity endorsements: a meta-analysis
Knoll, J., & Matthes, J. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0503-8 · Cited by 601
#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns
Childers, C. C., Lemon, L. L., & Hoy, M. G. (2019) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2018.1521113 · Cited by 348
Taillon, B. J., Mueller, S. M., Kowalczyk, C. M., & Jones, D. N. (2020) · Journal of Product & Brand Management · doi:10.1108/jpbm-03-2019-2292 · Cited by 298
Metadata
- Authors
- Friedman, H. H., & Friedman, L.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 1979-10
- Volume
- 19
- Issue
- 5
- Pages
- 63-71
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W2990531823
- Cited by
- 787
- References
- 0
- FWCI
- 2.22
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Endorser Effectiveness by Product Type. https://app.cochat.ai/papers/10.1080/00218499.1979.12518848
- The paper
- Friedman, H. H., & Friedman, L. (1979). Endorser Effectiveness by Product Type. Journal of Advertising Research. https://doi.org/10.1080/00218499.1979.12518848
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
