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Cited by 627

The DOI matches its Crossref record.

Conceptualizing Involvement

Zaichkowsky, Judith L.·1986·Journal of Advertising

Abstract

A state-of-the-art review paper for the construct of involvement is presented. This paper outlines prior studies which show the antecedents of involvement to be due to personal characteristics, object characteristics and/or situational characteristics. One or more of these factors is proposed to influence the consumer's level of involvement in various research areas of involvement with advertising, involvement with products and involvement with purchase decisions.

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Crossref · 10.1080/00913367.1986.10672999

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Metadata

Authors
Zaichkowsky, J. L.
Venue
Journal of Advertising
Published
1986-06
Volume
15
Issue
2
Pages
4-34
ISSN
  • 0091-3367 (ISSN-L)
  • 1557-7805
OpenAlex
W4248568333
Cited by
627
References
0
FWCI
16.35
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.