The DOI matches its Crossref record; 39 of the 39 references it cites were found in a registry or an index.
Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition
Abstract
The effects of emotional feelings during advertisement exposure and the effects of attitude toward the advertisement (Aad) are considered in an experiment which used both familiar and unfamiliar brands. The findings illustrate that brand familiarity moderates the relationships between Aad and brand attitude after advertisement exposure. In addition, the research provides evidence that the direct-affect-transfer hypothesis may be an adequate explanation for the effects of emotional feelings and Aad on brand attitude in some situations.
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Cites
Evaluating structural equation models with unobservable variables and measurement error
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Zaichkowsky, J. L. (1985) · Journal of Consumer Research · doi:10.1086/208520 · Cited by 6,013
Research in Organizational Behavior
Chatman, J. A., & Kray, L. J. (2020) · Research in Organizational Behavior · doi:10.1016/j.riob.2021.100134 · Cited by 4,059
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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
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Direct Experience And Attitude-Behavior Consistency
Fazio, R. H., & Zanna, M. P. (1981) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60372-x · Cited by 1,214
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The Power of Feelings in Understanding Advertising Effects
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Cited by
Brand Familiarity and Advertising Repetition Effects
Campbell, M. C., & Keller, K. L. (2003) · Journal of Consumer Research · doi:10.1086/376800 · Cited by 853
Terlutter, R., & Capella, M. L. (2013) · Journal of Advertising · doi:10.1080/00913367.2013.774610 · Cited by 447
Wei, M.-L., Fischer, E., & Main, K. J. (2008) · Journal of Public Policy & Marketing · doi:10.1509/jppm.27.1.34 · Cited by 309
Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising
Schmidt, S., & Eisend, M. (2015) · Journal of Advertising · doi:10.1080/00913367.2015.1018460 · Cited by 345
THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Muehling, D. D., Sprott, D. E., & Sprott, D. E. (2004) · Journal of Advertising · doi:10.1080/00913367.2004.10639165 · Cited by 261
Metadata
- Authors
- Machleit, K. A., & Wilson, R. D.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1988-10
- Volume
- 17
- Issue
- 3
- Pages
- 27-35
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2033530627
- Cited by
- 306
- References
- 39
- FWCI
- 8.39
- Type
- journal article
- Language
- en
- Open access
- closed
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- Machleit, K. A., & Wilson, R. D. (1988). Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition. Journal of Advertising. https://doi.org/10.1080/00913367.1988.10673121
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
