The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.
THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Abstract
Despite its popularity as a desired response to advertisements, nostalgia--an individual's yearning for an idealized past--has received surprisingly little academic research attention in the advertising literature. The current study was designed to address this void by exploring thoughts and attitudinal responses of consumers exposed to nostalgic (versus non-nostalgic) advertisements. The results of our investigation suggest that nostalgic cues in advertising do indeed influence the type of thoughts consumers have during ad exposure, and that these thought processes appear to have an influence on attitudes toward the advertisement and advertised brand. Theoretical and practical implications of the findings are discussed.
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Cites
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Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
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The Power of Feelings in Understanding Advertising Effects
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Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change
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Cited by
Muehling, D. D., & Pascal, V. J. (2011) · Journal of Advertising · doi:10.2753/joa0091-3367400208 · Cited by 139
Self-citationThe Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes
Eisend, M., & Tarrahi, F. (2016) · Journal of Advertising · doi:10.1080/00913367.2016.1185981 · Cited by 140
Understanding Why Consumers Don't Skip Pre-Roll Video Ads
Campbell, C., Mattison Thompson, F., Grimm, P. E., & Robson, K. (2017) · Journal of Advertising · doi:10.1080/00913367.2017.1334249 · Cited by 112
Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption
Zhou, X., van Tilburg, W. A. P., Mei, D., Wildschut, T., & Sedikides, C. (2019) · Appetite · doi:10.1016/j.appet.2019.05.007 · Cited by 76
Hartmann, P., Apaolaza, V., & Eisend, M. (2016) · Journal of Advertising · doi:10.1080/00913367.2016.1190259 · Cited by 57
Metadata
- Authors
- Muehling, D. D., Sprott, D. E., & Sprott, D. E.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2004-10
- Volume
- 33
- Issue
- 3
- Pages
- 25-35
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2048691408
- Cited by
- 261
- References
- 38
- FWCI
- 4.51
- Type
- journal article
- Language
- en
- Open access
- closed
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- Muehling, D. D., Sprott, D. E., & Sprott, D. E. (2004). THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects. Journal of Advertising. https://doi.org/10.1080/00913367.2004.10639165
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
