The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition
Abstract
This study presents a structural equation test of the interrelationships among ad-induced emotional and cognitive responses, attitude toward the ad (Aad), brand attitudes (Ab), and purchase intentions (PI). Consistent with past research, feelings affect Ab directly and indirectly via Aad Differences between positively and negatively framed print appeals are also examined. Findings indicate that feelings' effects on Ab offer a significant contribution regardless of the ad execution, but brand-related thoughts are more important in brand attitude formation when the message is negatively framed.
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Citations
Cites
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
On the Meaning of within-Factor Correlated Measurement Errors
Gerbing, D. W., & Anderson, J. C. (1984) · Journal of Consumer Research · doi:10.1086/208993 · Cited by 526
Cited by
All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects
Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.1998.2804 · Cited by 2,592
Dillard, J. P., Weber, K. M., & Vail, R. G. (2007) · Journal of Communication · doi:10.1111/j.1460-2466.2007.00360.x · Cited by 276
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Amatulli, C., De Angelis, M., Peluso, A. M., Soscia, I., & Guido, G. (2019) · Journal of Business Ethics · doi:10.1007/s10551-017-3644-x · Cited by 267
Davis, K. C., Nonnemaker, J., Duke, J., & Farrelly, M. C. (2013) · Health Communication · doi:10.1080/10410236.2012.696535 · Cited by 146
Metadata
- Authors
- Homer, P. M., & Yoon, S.-G.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1992-03
- Volume
- 21
- Issue
- 1
- Pages
- 19-33
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2000550975
- Cited by
- 288
- References
- 2
- FWCI
- 5.59
- Type
- journal article
- Language
- en
- Open access
- closed
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- Homer, P. M., & Yoon, S.-G. (1992). Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition. Journal of Advertising. https://doi.org/10.1080/00913367.1992.10673357
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
