The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media
Abstract
We propose that consumers' relationships to nonadvertising forms of mass media are an essential aspect of the perceived meanings they derive from advertisements. After presenting a multidisciplinary theoretical framework, we discuss the results of an in-depth grounded theory investigation that identifies three key interpretive relationships between consumers and mass media vehicles.
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Citations
Cites
The Discovery of Grounded Theory: Strategies for Qualitative Research
Glaser, B. G., & Strauss, A. L. (2017) · Aldine (Routledge reprint) · doi:10.4324/9780203793206 · Cited by 25,789
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Cited by
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
Self-citationUtopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption : Figure 1
Kozinets, R. V. (2001) · Journal of Consumer Research · doi:10.1086/321948 · Cited by 1,051
Goulding, C. (2005) · European Journal of Marketing · doi:10.1108/03090560510581782 · Cited by 944
A Multivariate Analysis of Web Usage
Korgaonkar, P. K., & Wolin, L. D. (1999) · Journal of Advertising Research · doi:10.1080/00218499.1999.12466601 · Cited by 913
Loxton, M., Truskett, R., Scarf, B., Sindone, L., Baldry, G., & Zhao, Y. (2020) · Journal of Risk and Financial Management · doi:10.3390/jrfm13080166 · Cited by 415
Metadata
- Authors
- Hirschman, E. C., & Thompson, C. J.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1997-03
- Volume
- 26
- Issue
- 1
- Pages
- 43-60
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2090919503
- Cited by
- 356
- References
- 2
- FWCI
- 18.91
- Type
- journal article
- Language
- en
- Open access
- closed
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- Hirschman, E. C., & Thompson, C. J. (1997). Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media. Journal of Advertising. https://doi.org/10.1080/00913367.1997.10673517
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
