The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging
Open accessAbstract
We propose that consumers appropriate brand symbolism that comes from celebrity endorsements to construct and communicate their self-concepts. We also argue that consumers with high need to belong (NTB) look to celebrities to a greater extent than those who have lower needs to belong, because high-NTB consumers are more likely to look to celebrities for cues about which brands may aid these consumers' attempts to meet their affiliation needs. High-NTB consumers are also prone to develop one-sided (parasocial) relationships with celebrities, and these parasocial relationships mediate the celebrity endorsement effect on self–brand connections. Three studies support these proposed relationships. Furthermore, the third study also manipulates the degree to which the celebrity's image matches that of the brand being advertised, revealing that a symbolic match between the celebrity image and brand image is important for consumers who do not form parasocial relationships with celebrities (i.e., low-NTB consumers).
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Cites
The need to belong: Desire for interpersonal attachments as a fundamental human motivation.
Baumeister, R. F., & Leary, M. R. (1995) · Psychological Bulletin · doi:10.1037//0033-2909.117.3.497 · Cited by 23,245
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Mass Communication and Para-Social Interaction
Horton, D., & Richard Wohl, R. (1956) · Psychiatry · doi:10.1080/00332747.1956.11023049 · Cited by 4,380
Self-esteem as an interpersonal monitor: The sociometer hypothesis
Leary, M. R., Tambor, E. S., Terdal, S. K., & Downs, D. L. (1995) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.68.3.518 · Cited by 2,519
Getting a cue: the need to belong and enhanced sensitivity to social cues
Pickett, C. L., Gardner, W. L., & Knowles, M. (2004) · Personality and Social Psychology Bulletin · doi:10.1177/0146167203262085 · Cited by 862
Construct validity of the need to belong scale: mapping the nomological network
Leary, M. R., Kelly, K. M., Cottrell, C. A., & Schreindorfer, L. S. (2013) · Journal of Personality Assessment · doi:10.1080/00223891.2013.819511 · Cited by 855
Social Exclusion and Selective Memory: How the Need to belong Influences Memory for Social Events
Gardner, W. L., Pickett, C. L., & Brewer, M. B. (2000) · Personality and Social Psychology Bulletin · doi:10.1177/0146167200266007 · Cited by 578
Ferris, K. O. (2007) · Sociology Compass · doi:10.1111/j.1751-9020.2007.00019.x · Cited by 79
Cited by
Hwang, K., & Zhang, Q. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2018.05.029 · Cited by 639
Leung, F. F., Gu, F. F., & Palmatier, R. W. (2022) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-021-00829-4 · Cited by 580
Yuan, S., & Lou, C. (2020) · Journal of Interactive Advertising · doi:10.1080/15252019.2020.1769514 · Cited by 543
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Lou, C., Kiew, S. T. J., Chen, T., Lee, T. Y. M., Ong, J. E. C., & Phua, Z. (2023) · Journal of Advertising · doi:10.1080/00913367.2022.2149641 · Cited by 506
Lou, C. (2022) · Journal of Advertising · doi:10.1080/00913367.2021.1880345 · Cited by 455
Metadata
- Authors
- Escalas, J. E., & Bettman, J. R.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2017-01-31
- Volume
- 46
- Issue
- 2
- Pages
- 297-308
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2585473734
- Cited by
- 254
- References
- 8
- FWCI
- 28.22
- Type
- journal article
- Language
- en
- Open access
- green
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
