Cited by 2,581Survey Methodology and NonresponseEvaluation of Teaching PracticesOnline and Blended Learning

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The adequacy of response rates to online and paper surveys: what can be done?

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Nulty, Duncan D.·2008·Assessment & Evaluation in Higher Education

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Abstract

This article is about differences between, and the adequacy of, response rates to online and paper‐based course and teaching evaluation surveys. Its aim is to provide practical guidance on these matters. The first part of the article gives an overview of online surveying in general, a review of data relating to survey response rates and practical advice to help boost response rates. The second part of the article discusses when a response rate may be considered large enough for the survey data to provide adequate evidence for accountability and improvement purposes. The article ends with suggestions for improving the effectiveness of evaluation strategy. These suggestions are: to seek to obtain the highest response rates possible to all surveys; to take account of probable effects of survey design and methods on the feedback obtained when interpreting that feedback; and to enhance this action by making use of data derived from multiple methods of gathering feedback.

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Mail and internet surveys : the tailored design method
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Authors: Nulty, D. D.
Affiliations: Griffith University (AU)
Corresponding author: Nulty, Duncan D.
ORCID: Nulty, Duncan D.
Venue: Assessment & Evaluation in Higher Education
Publisher: Informa UK Limited
Published: 2008-06
Volume: 33
Issue: 3
Pages: 301-314
ISSN: 0260-2938 (ISSN-L)
1469-297X
DOI: 10.1080/02602930701293231
OpenAlex: W2156725384
Cited by: 2,581
References: 22
Citations by year: 2026: 118 · 2025: 154 · 2024: 124 · 2023: 140 · 2022: 185 · 2021: 229 · 2020: 248 · 2019: 240 · 2018: 243 · 2017: 244 · 2016: 202 · 2015: 185 · 2014: 137 · 2013: 63 · 2012: 24
FWCI: 52.09
Type: journal article
Language: en
Open access: green
hdl.handle.net
Locations: Assessment & Evaluation in Higher Education (publishedVersion)
Griffith Research Online (submittedVersion)
Topics: Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
Social Sciences › Education › Evaluation of Teaching Practices
Social Sciences › Education › Online and Blended Learning
Keywords: survey response rates, online surveys, paper-based surveys, course evaluation, teaching evaluation, higher education assessment, survey design, assessment methods, data adequacy

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