The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.
COVID-19: fear appeal favoring purchase behavior towards personal protective equipment
Abstract
The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following the outbreak of the COVID-19 in Wuhan, China, and across the world based on the theory of fear appeal. We gathered published statistics (suspected, confirmed, and fatality) on the COVID-19 alongside the purchase of personal protective equipment to examine the swings in online purchase behavior. With a serial mediated analysis, we established that fear appeal is associated with the sharp dynamics in the online purchase as related to the COVID-19. The results confirmed that fear appeal promotes social presence in anticipation of seeking affection, acceptance, and social information. This feeling is a precondition for developing e-loyalty, which promotes purchase behavior. Even though our variables might not be conclusive enough, we believe the findings are fundamental to understanding the swings in the purchase trend in this and any similar situations.
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Cites
Early transmission dynamics in Wuhan, China, of novel coronavirus-infected pneumonia
Li, Q., Guan, X., Wu, P., Wang, X., Zhou, L., Tong, Y., Ren, R., Leung, K. S. M., Lau, E. H. Y., Wong, J. Y., et al. (2020) · New England Journal of Medicine · doi:10.1056/nejmoa2001316 · Cited by 16,575
Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
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Identification of a novel coronavirus in patients with severe acute respiratory syndrome
Drosten, C., Günther, S., Preiser, W., van der Werf, S., Brodt, H.-R., Becker, S., Rabenau, H., Panning, M., Kolesnikova, L., Fouchier, R. A. M., et al. (2003) · New England Journal of Medicine · doi:10.1056/nejmoa030747 · Cited by 4,574
Putting the fear back into fear appeals: the extended parallel process model
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A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns
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Measuring user influence in twitter: The million follower fallacy
Cha, M., Haddadi, H., Benevenuto, F., & Gummadi, K. (2010) · Proceedings of the International AAAI Conference on Web and Social Media · doi:10.1609/icwsm.v4i1.14033 · Cited by 3,022 · cited 1×
“Several studies are available on the importance and the role of followers (Badashian & Stroulia, 2016; Cha et al., 2010; De Veirman et al., 2017).”
BackgroundHayes, A. F., & Rockwood, N. J. (2017) · Behaviour Research and Therapy · doi:10.1016/j.brat.2016.11.001 · Cited by 2,350 · cited 1×
“Next, we performed a serial-mediated analysis based on 10000 bootstrap samples at 95% CI (Demming et al., 2017; Hayes & Rockwood, 2017) on the PPEs data sets collected from the live-streaming platforms to address the study hypotheses defined in Figure 1.”
MethodGefen, D., & Straub, D. W. (2004) · Omega · doi:10.1016/j.omega.2004.01.006 · Cited by 2,025
Inexperience and experience with online stores: the importance of TAM and trust
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Cited by
Gender and Fear of COVID-19 in a Cuban Population Sample
Broche-Pérez, Y., Fernández-Fleites, Z., Jiménez-Puig, E., Fernández-Castillo, E., & Rodríguez-Martin, B. C. (2022) · International Journal of Mental Health and Addiction · doi:10.1007/s11469-020-00343-8 · Cited by 302
Equilibrating resources and challenges during crises: a framework for service ecosystem well-being
Finsterwalder, J., & Kuppelwieser, V. G. (2020) · Journal of Service Management · doi:10.1108/josm-06-2020-0201 · Cited by 154
Ozuem, W., Ranfagni, S., Willis, M., Rovai, S., & Howell, K. (2021) · Psychology & Marketing · doi:10.1002/mar.21527 · Cited by 140
Wang, S., Cheah, J.-H., Lim, X.-J., Leong, Y. C., & Choo, W. C. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102843 · Cited by 70
Metadata
- Authors
- Addo, P. C., Jiaming, F., Kulbo, N. B., & Liangqiang, L.
- Venue
- The Service Industries Journal
- Publisher
- Informa UK Limited
- Published
- 2020-04-16
- Volume
- 40
- Issue
- 7-8
- Pages
- 471-490
- ISSN
- 0264-2069 (ISSN-L)
- 1743-9507
- OpenAlex
- W3016603339
- Cited by
- 324
- References
- 15
- FWCI
- 58.11
- Type
- journal article
- Language
- en
- Open access
- closed
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