The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.
COVID-19: fear appeal favoring purchase behavior towards personal protective equipment
Abstract
The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following the outbreak of the COVID-19 in Wuhan, China, and across the world based on the theory of fear appeal. We gathered published statistics (suspected, confirmed, and fatality) on the COVID-19 alongside the purchase of personal protective equipment to examine the swings in online purchase behavior. With a serial mediated analysis, we established that fear appeal is associated with the sharp dynamics in the online purchase as related to the COVID-19. The results confirmed that fear appeal promotes social presence in anticipation of seeking affection, acceptance, and social information. This feeling is a precondition for developing e-loyalty, which promotes purchase behavior. Even though our variables might not be conclusive enough, we believe the findings are fundamental to understanding the swings in the purchase trend in this and any similar situations.
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Cites
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Cited by
Gender and Fear of COVID-19 in a Cuban Population Sample
Broche-Pérez, Y., Fernández-Fleites, Z., Jiménez-Puig, E., Fernández-Castillo, E., & Rodríguez-Martin, B. C. (2022) · International Journal of Mental Health and Addiction · doi:10.1007/s11469-020-00343-8 · Cited by 302
Equilibrating resources and challenges during crises: a framework for service ecosystem well-being
Finsterwalder, J., & Kuppelwieser, V. G. (2020) · Journal of Service Management · doi:10.1108/josm-06-2020-0201 · Cited by 154
Ozuem, W., Ranfagni, S., Willis, M., Rovai, S., & Howell, K. (2021) · Psychology & Marketing · doi:10.1002/mar.21527 · Cited by 140
Wang, S., Cheah, J.-H., Lim, X.-J., Leong, Y. C., & Choo, W. C. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102843 · Cited by 70
Metadata
- Authors
- Addo, P. C., Jiaming, F., Kulbo, N. B., & Liangqiang, L.
- Venue
- The Service Industries Journal
- Publisher
- Informa UK Limited
- Published
- 2020-04-16
- Volume
- 40
- Issue
- 7-8
- Pages
- 471-490
- ISSN
- 0264-2069 (ISSN-L)
- 1743-9507
- OpenAlex
- W3016603339
- Cited by
- 324
- References
- 15
- FWCI
- 58.11
- Type
- journal article
- Language
- en
- Open access
- closed
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