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Cited by 78Environmental Sustainability in BusinessCorporate Social Responsibility ReportingMarketing and Advertising Strategies

Regulation of Environmental Marketing Claims: A Comparative Perspective

Kangun, Norman, Polonsky, Michael Jay·1995·International Journal of Advertising
DOI 10.1080/02650487.1995.11104594
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Abstract

As a result of media coverage and other events, public awareness and concern about the environment, particidarly in highly industrialized countries, has grown. Given the desire of many consumers for environmentally sound products, many companies have begun to focus on the positive environmental attributes of their products in their marketing communications. This article examines a number of issues (e.g. consumer understanding of environmental claims and the regulation of such claims in the United States and Australia) surrounding the use of environmental marketing claims. Suggestions are then made for improving environmental marketing so as to yield real benefits for consumers and society.

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Crossref · 10.1080/02650487.1995.11104594

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  • Audience distrust can arise from a lack of clarity in green advertising.

    “It has been suggested that audience distrust can arise from a lack of clarity in green advertising (Kangun and Polonsky, 1995; Kilbourne, 1995).”

    From How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018) · cites this paper as Kangun and Polonsky, 1995

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Authors
Kangun, N., & Polonsky, M. J.
Affiliations
  • The University of Texas at San Antonio (US)
  • University of Newcastle Australia (AU)
ORCID
Polonsky, Michael Jay
Venue
International Journal of Advertising
Publisher
Informa UK Limited
Published
1995-01
Volume
14
Issue
1
Pages
1-24
ISSN
  • 0265-0487 (ISSN-L)
  • 1759-3948
DOI
10.1080/02650487.1995.11104594
OpenAlex
W2581933425
Cited by
78
References
10
Citations by year
2026: 1 · 2024: 2 · 2023: 1 · 2022: 1 · 2020: 3 · 2018: 2 · 2017: 2 · 2016: 4 · 2015: 7 · 2014: 9 · 2013: 4 · 2012: 3
FWCI
9.48
Type
journal article
Language
en
Open access
closed
Locations
International Journal of Advertising (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
green marketing, marketing communication, United States regulation, comparative regulation, consumer protection

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