The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Brands as symbolic resources for the construction of identity
Abstract
The search for self-identity is a key determinant of postmodern consumption so it is essential for marketers to understand the concept and dynamics of self, the symbolic meaning of goods and the role played by brands. Building from the concept of advertising literacy, this paper outlines a model of the dialectical relationship between self-identity and social-identity, the domains of self-symbolism and social-symbolism, and the process of the mediated experience of advertising and the lived experience of products/services. Implications for brand strategy are discussed in relation to trust, deep meaning and the possibilities for mass-market brands to have personal meaning for the individual.
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Citations
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Markus, H., & Nurius, P. (1986) · American Psychologist · doi:10.1037/0003-066x.41.9.954 · Cited by 5,806
Cited by
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
De Veirman, M., Cauberghe, V., & Hudders, L. (2017) · International Journal of Advertising · doi:10.1080/02650487.2017.1348035 · Cited by 2,548
The effectiveness of celebrity endorsements: a meta-analysis
Knoll, J., & Matthes, J. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0503-8 · Cited by 601
Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque
Gurviez, P., & Korchia, M. (2002) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/076737010201700304 · Cited by 363
Negative symbolic consumption and consumers’ drive for self‐esteem: The case of the fashion industry
Banister, E. N., & Hogg, M. K. (2004) · European Journal of Marketing · doi:10.1108/03090560410539285 · Cited by 321
Metadata
- Authors
- Elliott, R., & Wattanasuwan, K.
- Venue
- International Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1998-01
- Volume
- 17
- Issue
- 2
- Pages
- 131-144
- ISSN
- 0265-0487 (ISSN-L)
- 1759-3948
- OpenAlex
- W2138149845
- Cited by
- 823
- References
- 2
- FWCI
- 25.11
- Type
- journal article
- Language
- en
- Open access
- closed
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- Elliott, R., & Wattanasuwan, K. (1998). Brands as symbolic resources for the construction of identity. International Journal of Advertising. https://doi.org/10.1080/02650487.1998.11104712
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
