The DOI matches its Crossref record; 64 of the 64 references it cites were found in a registry or an index.
Message framing in green advertising: the effect of construal level and consumer environmental concern
Abstract
Many firms adopt green advertising and put great emphasis on the value of green marketing strategies. However, little research has examined the effectiveness of green appeal in advertisements. Building on message framing and construal level theory, this study examines the moderating role of temporal distance in effects of gain or loss framed messages on consumers' attitudes and purchase intentions towards advertised brand. The findings demonstrate that a congruency between loss frame and low level construal, as well as the match between gain frame and high level construal, leads to more positive outcomes in consumers' attitudes and purchase intention. Furthermore, this research reveals that salience of the congruency effect varies in line with the level of consumer environmental concern, which has important theoretical and practical implications.
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Cites
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Cited by
Dangelico, R. M., & Vocalelli, D. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2017.07.184 · Cited by 914
International journal of English studies
(2021) · International Journal of English Studies · doi:10.6018/ijes · Cited by 375
The influence of cultural values on pro-environmental behavior
Chwialkowska, A., Bhatti, W. A., & Glowik, M. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.122305 · Cited by 361
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Amatulli, C., De Angelis, M., Peluso, A. M., Soscia, I., & Guido, G. (2019) · Journal of Business Ethics · doi:10.1007/s10551-017-3644-x · Cited by 267
The effects of framing on environmental decisions: A systematic literature review
Ropret Homar, A., & Knežević Cvelbar, L. (2021) · Ecological Economics · doi:10.1016/j.ecolecon.2021.106950 · Cited by 190
Metadata
- Authors
- Chang, H., Zhang, L., & Xie, G.-X.
- Venue
- International Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2015-01
- Volume
- 34
- Issue
- 1
- Pages
- 158-176
- ISSN
- 0265-0487 (ISSN-L)
- 1759-3948
- OpenAlex
- W1858694176
- Cited by
- 362
- References
- 64
- FWCI
- 39.10
- Type
- journal article
- Language
- en
- Open access
- closed
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- Chang, H., Zhang, L., & Xie, G.-X. (2015). Message framing in green advertising: the effect of construal level and consumer environmental concern. International Journal of Advertising. https://doi.org/10.1080/02650487.2014.994731
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
