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Cited by 393

The DOI matches its Crossref record; 213 of the 213 references it cites were found in a registry or an index.

Sustainability marketing research: past, present and future

McDonagh, Pierre, Prothero, Andrea·2014·Journal of Marketing Management
DOI 10.1080/0267257x.2014.943263
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Abstract

This paper provides a synthesis and critical assessment of the sustainability marketing literature, from the period 1998–2013, building on a previous assessment from 1971 to 1998. It details research within major marketing journals and critically assesses this research in relation to the on-going conversation which focuses on marketing’s relationship with the natural environment. Differences in the content and depth of sustainability coverage in marketing journals are considered. Potential avenues for future sustainability marketing research are proposed, with a particular call for theoretical and managerial reflections which tackle broader systemic and institutional issues within the discipline.

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Crossref · 10.1080/0267257x.2014.943263

Cites

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Metadata

Authors
McDonagh, P., & Prothero, A.
Venue
Journal of Marketing Management
Publisher
Informa UK Limited
Published
2014-08-22
Volume
30
Issue
11-12
Pages
1186-1219
ISSN
  • 0267-257X (ISSN-L)
  • 1472-1376
DOI
10.1080/0267257x.2014.943263
OpenAlex
W2046443477
Cited by
393
References
213
FWCI
54.51
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Sustainability marketing research: past, present and future. https://app.cochat.ai/papers/10.1080/0267257x.2014.943263
The paper
McDonagh, P., & Prothero, A. (2014). Sustainability marketing research: past, present and future. Journal of Marketing Management. https://doi.org/10.1080/0267257x.2014.943263

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.