The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Effects of Media Formats on Emotions and Impulse Buying Intent
Abstract
One way of generating revenue from broadband media content rests upon the assumption that multi-media content may trigger a greater intent to buy products and services impulsively. An experiment was performed in order to explore the effects of media formats on the emotions and impulse buying intentions for music compact discs (CDs). Three distinct media formats of World Wide Web pages were set up: (1) the text of the lyrics, (2) still images from the song's music video and (3) the music video itself. Each had a varying degree of visual/ verbal intensity while simultaneously playing the soundtrack in all three conditions. The results of this study indicate that displaying the text of the lyrics had a greater effect on the impulse buying intent than showing still images of the music video. In addition, different media formats caused emotional responses that can explain the participant's impulse buying intent to buy the CD. Unexpectedly, the still images and video did not necessarily generate more buying intention than combinations of the text and music. Therefore, it is recommended that electronic commerce and marketing managers explore innovative ways of integrating visual and verbal media formats for eliciting an effective consumer response.
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Cites
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Cited by
Verhagen, T., & van Dolen, W. (2011) · Information & Management · doi:10.1016/j.im.2011.08.001 · Cited by 767
The state of online impulse-buying research: A literature analysis
Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017) · Information & Management · doi:10.1016/j.im.2016.06.001 · Cited by 686
‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry
Djafarova, E., & Bowes, T. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102345 · Cited by 650
Xiang, L., Zheng, X., Lee, M. K. O., & Zhao, D. (2016) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2015.11.002 · Cited by 587
Liu, Y., Li, H., & Hu, F. (2013) · Decision Support Systems · doi:10.1016/j.dss.2013.04.001 · Cited by 541
Metadata
- Authors
- Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B., & Morimoto, M.
- Venue
- Journal of Information Technology
- Publisher
- SAGE Publications
- Published
- 2003-12
- Volume
- 18
- Issue
- 4
- Pages
- 247-266
- ISSN
- 0268-3962 (ISSN-L)
- 1466-4437
- OpenAlex
- W2130580390
- Cited by
- 328
- References
- 4
- FWCI
- 3.94
- Type
- journal article
- Language
- en
- Open access
- closed
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- Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B., & Morimoto, M. (2003). Effects of Media Formats on Emotions and Impulse Buying Intent. Journal of Information Technology. https://doi.org/10.1080/0268396032000150799
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