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Cited by 537

The DOI matches its Crossref record; 49 of the 49 references it cites were found in a registry or an index.

The student-as-consumer approach in higher education and its effects on academic performance

Open access
Bunce, Louise, Baird, Amy, Jones, Siân E.·2017·Studies in Higher Education

Abstract

Students studying at universities in England have been defined as customers by the government since the introduction of student tuition fees. Although this approach has been rejected by educators, there is a lack of empirical evidence about the extent to which students express a consumer orientation and its effects on academic performance. These issues were examined in the current study by surveying 608 undergraduates at higher education institutions in England about their consumer attitudes and behaviours in relation to their higher education, learner identity, and academic performance. The analysis revealed that consumer orientation mediated traditional relationships between learner identity, grade goal and academic performance, and found that a higher consumer orientation was associated with lower academic performance. Furthermore, responsibility for paying tuition fees and studying a Science, Technology, Engineering and Mathematics subject were associated with a higher consumer orientation and subsequently lower academic performance. Implications for academic performance are discussed.

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Crossref · 10.1080/03075079.2015.1127908

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Metadata

Authors
Bunce, L., Baird, A., & Jones, S. E.
Venue
Studies in Higher Education
Published
2016-01-14
Volume
42
Issue
11
Pages
1958-1978
ISSN
  • 0307-5079 (ISSN-L)
  • 1470-174X
OpenAlex
W2237670839
Cited by
537
References
49
FWCI
194.64
Type
journal article
Language
en
Open access
hybrid

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CoChat. (2026). Citation check: The student-as-consumer approach in higher education and its effects on academic performance. https://app.cochat.ai/papers/10.1080/03075079.2015.1127908
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Bunce, L., Baird, A., & Jones, S. E. (2017). The student-as-consumer approach in higher education and its effects on academic performance. Studies in Higher Education. https://doi.org/10.1080/03075079.2015.1127908

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.