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The affinity‐seeking function of communication
Abstract
A model of the affinity‐seeking function of communication is introduced and explicated. The affinity‐seeking construct describes ways people get others to like and feel positive about them. The research is grounded in the presumption that people attempt to generate liking by using various communication strategies. Four questions were addressed in six studies: (1) How do people attempt to generate liking? (2) What is the relationship of affinity‐seeking to interpersonal attraction? (3) How do individual differences and situational contingencies constrain affinity‐seeking? and (4) What is the multivariate structure of affinity‐seeking? An inductively‐devised typology of affinity‐seeking strategies provided a reliable operationalization of the construct. Affinity‐seeking was strongly and positively related to interpersonal attraction, life satisfaction, and social effectiveness. In addition, strategy knowledge and strategy preferences were related to various personality variables and situational contingencies. The final investigation reported in this article identified three dimensions underlying the typology and seven general clusters of strategies.
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Cites
Oral communication apprehension: A summary of recent theory and research
McCROSKEY, J. C. (1977) · Human Communication Research · doi:10.1111/j.1468-2958.1977.tb00599.x · Cited by 890
Validity of the PRCA as an index of oral communication apprehension
McCroskey, J. C. (1978) · Communication Monographs · doi:10.1080/03637757809375965 · Cited by 371
Cited by
Computer-Mediated Communication: Impersonal, Interpersonal, and Hyperpersonal Interaction
WALTHER, J. B. (1996) · Communication Research · doi:10.1177/009365096023001001 · Cited by 4,798
Rosenberg, J., & Egbert, N. (2011) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2011.01560.x · Cited by 399
A model of immediacy in the classroom
Frymier, A. B. (1994) · Communication Quarterly · doi:10.1080/01463379409369922 · Cited by 294
Leader consultation mitigates the harmful effects of leader narcissism: A belongingness perspective
Carnevale, J. B., Huang, L., & Harms, P. D. (2018) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2018.04.003 · Cited by 66
Metadata
- Authors
- Bell, R. A., & Daly, J. A.
- Venue
- Communication Monographs
- Publisher
- Informa UK Limited
- Published
- 1984-06
- Volume
- 51
- Issue
- 2
- Pages
- 91-115
- ISSN
- 0363-7751 (ISSN-L)
- 1479-5787
- OpenAlex
- W1970288533
- Cited by
- 217
- References
- 2
- FWCI
- 6.36
- Type
- journal article
- Language
- en
- Open access
- closed
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- Bell, R. A., & Daly, J. A. (1984). The affinity‐seeking function of communication. Communication Monographs. https://doi.org/10.1080/03637758409390188
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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