Online Impression Management: Personality Traits and Concerns for Secondary Goals as Predictors of Self-Presentation Tactics on Facebook
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This study investigates the utility of personality traits and secondary goals as predictors of self-presentation tactics employed by Facebook users. A structural equation model of self-presentation tactics on Facebook was proposed and tested. Although fit of the initial model was good, the final model, eliminating three paths and adding two others, yielded a significantly better fitting model. Findings show that personality traits predicted concern for secondary goals (N = 477) and that secondary goals predicted the use of various self-presentation tactics used on Facebook. Results indicated that these personality traits and secondary goals are both theoretically and empirically sound components for the conceptualization of online impression management.
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Social media users are frequently exposed to others' selective and glorified online self-presentations, which can reduce the viewers' self-esteem.
“Although viewing or editing one's own online profile enhances self-esteem, according to the Hyperpersonal Model (Amy & Hancock, 2010), social media users are frequently exposed to others’ selective and glorified online self-presentations, which can, in turn, reduce the viewers’ self-esteem (Rosenberg & Egbert, 2011).”
From Social media addiction: Its impact, mediation, and intervention (2019) · cites this paper as Rosenberg & Egbert, 2011
The Conclusion (page not provided) says Facebook users encounter others’ self-presentation tactics, and the Facebook and Impressions section describes Facebook identities as highly socially desirable. But the paper does not say that exposure to those presentations is frequent or that it reduces viewers’ self-esteem; a search for “self-esteem” found no discussion of that effect. (LLM, conf=0.88)
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- Authors
- Rosenberg, J., & Egbert, N.
- Affiliations
- Kent State University (US)
- Corresponding author
- Rosenberg, Jenny
- Venue
- Journal of Computer-Mediated Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2011-10
- Volume
- 17
- Issue
- 1
- Pages
- 1-18
- ISSN
- 1083-6101 (ISSN-L)
- OpenAlex
- W2026082410
- Cited by
- 399
- References
- 94
- Citations by year
- 2026: 9 · 2025: 29 · 2024: 16 · 2023: 24 · 2022: 27 · 2021: 30 · 2020: 37 · 2019: 29 · 2018: 25 · 2017: 34 · 2016: 37 · 2015: 36 · 2014: 27 · 2013: 26 · 2012: 10
- FWCI
- 22.42
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of Computer-Mediated Communication (publishedVersion)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- self-presentation tactics, personality traits, Facebook, social networking sites, self-presentation
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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