Cited by 400Personality Traits and PsychologyImpact of Technology on AdolescentsPrivacy, Security, and Data Protection

Online Impression Management: Personality Traits and Concerns for Secondary Goals as Predictors of Self-Presentation Tactics on Facebook

Open access
Rosenberg, Jenny, Egbert, Nichole·2011·Journal of Computer-Mediated Communication

Abstract

This study investigates the utility of personality traits and secondary goals as predictors of self-presentation tactics employed by Facebook users. A structural equation model of self-presentation tactics on Facebook was proposed and tested. Although fit of the initial model was good, the final model, eliminating three paths and adding two others, yielded a significantly better fitting model. Findings show that personality traits predicted concern for secondary goals (N = 477) and that secondary goals predicted the use of various self-presentation tactics used on Facebook. Results indicated that these personality traits and secondary goals are both theoretically and empirically sound components for the conceptualization of online impression management.

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Crossref · 10.1111/j.1083-6101.2011.01560.x

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  • Social media users are frequently exposed to others' selective and glorified online self-presentations, which can reduce the viewers' self-esteem.

    “Although viewing or editing one's own online profile enhances self-esteem, according to the Hyperpersonal Model (Amy & Hancock, 2010), social media users are frequently exposed to others’ selective and glorified online self-presentations, which can, in turn, reduce the viewers’ self-esteem (Rosenberg & Egbert, 2011).”

    From Social media addiction: Its impact, mediation, and intervention (2019) · cites this paper as Rosenberg & Egbert, 2011

    The Conclusion (page not provided) says Facebook users encounter others’ self-presentation tactics, and the Facebook and Impressions section describes Facebook identities as highly socially desirable. But the paper does not say that exposure to those presentations is frequent or that it reduces viewers’ self-esteem; a search for “self-esteem” found no discussion of that effect. (LLM, conf=0.88)

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1 of the 94 references couldn’t be matched to a known paper.

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  1. Stutzman, F. (2006). An evaluation of identity-sharing behavior in social network communities. Journal of the International Digital Media and Arts Association, 3, 10-18.

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Authors
Rosenberg, J., & Egbert, N.
Affiliations
Kent State University (US)
Corresponding author
Rosenberg, Jenny
Venue
Journal of Computer-Mediated Communication
Published
2011-10
Volume
17
Issue
1
Pages
1-18
ISSN
1083-6101 (ISSN-L)
OpenAlex
W2026082410
Cited by
399
References
94
Citations by year
2026: 9 · 2025: 29 · 2024: 16 · 2023: 24 · 2022: 27 · 2021: 30 · 2020: 37 · 2019: 29 · 2018: 25 · 2017: 34 · 2016: 37 · 2015: 36 · 2014: 27 · 2013: 26 · 2012: 10
FWCI
22.42
Type
journal article
Language
en
Open access
Locations
Journal of Computer-Mediated Communication (publishedVersion)
Topics
  • Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
  • Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Keywords
self-presentation tactics, personality traits, Facebook, social networking sites, self-presentation

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