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Cited by 164Environmental Sustainability in BusinessConsumer Perception and Purchasing BehaviorPro-Environmental Behavior and Attitudes

The DOI matches its Crossref record; 126 of the 128 references it cites were found in a registry or an index.

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

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Shimul, Anwar Sadat, Cheah, Isaac, Khan, Basheera Bibi·2022·Journal of Global Marketing
DOI 10.1080/08911762.2021.1934770
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Abstract

This paper investigates female shoppers’ attitude and purchase intention toward green cosmetics. Underpinned with an extended theory of planned behavior model, the research framework examines consumers’ attitude and purchase intention. In addition, the moderating influence of consumer involvement is tested. Data (n = 408) were collected from South Africa and analyzed through structural equation modeling. The results show that subjective norm has a significant positive impact on the consumers’ purchase intention for green cosmetics. Also, ecological motive and environmental knowledge impact the consumers’ attitude toward green cosmetics. In addition, consumers’ involvement strengthens the positive relationship between attitude and purchase intention. However, the role of perceived behavioral control and health consciousness were non-significant. The findings suggest that practitioners should try to enhance the consumers’ knowledge and involvement about green cosmetics. They should inform and educate the consumers through an integrated marketing communication approach by means of campaigns, advertisements, and public relations. Thus, through relevant environmental information or knowledge, consumers will be more educated aiming to impact positive attitude and purchase intention.

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Research works printed but not linked: 7

  1. Banytė J., 2010, Ekonomika ir Vadyba, 15, 374
  2. Bisschoff C., 2016, SMA Proceedings, 2016, 174
  3. Blackwell R. D., 2001, Consumer behavior
  4. Kline R. B., 2011, Principles and practices of structural equation modelling
  5. Mitchell A. A., 1979, Advances inConsumerResearch, 6(1), 191
  6. Nunnaly J. C., 1978, Psychometric theory (2nd ed
  7. Salleh M. M., 2010, Canadian Social Science, 6, 119

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Metadata

Authors
Shimul, A. S., Cheah, I., & Khan, B. B.
Affiliations
Curtin University (AU)
Corresponding author
Shimul, Anwar Sadat
ORCID
Venue
Journal of Global Marketing
Publisher
Informa UK Limited
Published
2021-06-10
Volume
35
Issue
1
Pages
37-56
ISSN
  • 0891-1762 (ISSN-L)
  • 1528-6975
DOI
10.1080/08911762.2021.1934770
OpenAlex
W3167326512
Cited by
164
References
128
Citations by year
2026: 29 · 2025: 38 · 2024: 38 · 2023: 38 · 2022: 20 · 2021: 1
FWCI
22.29
Type
journal article
Language
en
Open access
Locations
  • Journal of Global Marketing (publishedVersion)
  • eSpace (Curtin University) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
Keywords
green cosmetics, purchase intention, consumer attitudes, theory of planned behavior, consumer involvement, subjective norms, environmental knowledge, health consciousness, perceived behavioral control, integrated marketing communication, South Africa

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