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Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
Abstract
Hofstede's (1980 and 2001) renowned five-dimensional measure of cultural values is the overwhelmingly dominant metric of culture. His measure has been used as a contextual variable, but it is often required to directly measure cultural values for individual consumers or managers. The purpose of this research is to respond to the call for developing a psychometrically sound measure of Hofstede's culture at the individual level. Past research in this area has developed a scale for only one of Hofstede's dimensions, a highly work-oriented scale, or a scale with poor reliability. By overcoming every major weakness of past studies, this research offers CVSCALE, a 26-item five-dimensional scale of individual cultural values that assesses Hofstede's cultural dimensions at the individual level. The scale shows adequate reliability, validity, and across-sample and across-national generalizability.
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Metadata
- Authors
- Yoo, B., Donthu, N., & Lenartowicz, T.
- Venue
- Journal of International Consumer Marketing
- Publisher
- Taylor & Francis
- Published
- 2011-05-01
- Volume
- 23
- Issue
- 3-4
- Pages
- 193-210
- ISSN
- 0896-1530 (ISSN-L)
- OpenAlex
- W1880091624
- Cited by
- 916
- References
- 6
- FWCI
- 26.99
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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