National culture and consumer trust in e-commerce

Hallikainen, Heli; Laukkanen, Tommi

doi:10.1016/j.ijinfomgt.2017.07.002

Cited by 287Technology Adoption and User BehaviourCultural Differences and ValuesPrivacy, Security, and Data Protection

National culture and consumer trust in e-commerce

Hallikainen, Heli, Laukkanen, Tommi·2018·International Journal of Information Management

DOI 10.1016/j.ijinfomgt.2017.07.002

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In Chinese and Finnish samples, long-term orientation had a statistically significant effect on disposition to trust, while uncertainty avoidance did not.
“The effect of the dimensions of the national culture on the disposition to trust has been assessed for Chinese and Finnish samples, where long-term orientation showed a statistically significant effect on disposition to trust, while uncertainty avoidance did not (Hallikainen and Laukkanen, 2018).”
From How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins (2021) · cites this paper as Hallikainen and Laukkanen, 2018
Long-term orientation demonstrates a complementary mediating effect on all dimensions of trustworthiness.
“Hallikainen and Laukkanen (2018) found out that LO affects the disposition to trust and demonstrates a complementary mediating effect on all the dimensions of trustworthiness.”
From How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins (2021) · cites this paper as Hallikainen and Laukkanen, 2018
Long-term orientation affects disposition to trust.
“Hallikainen and Laukkanen (2018) found out that LO affects the disposition to trust and demonstrates a complementary mediating effect on all the dimensions of trustworthiness.”
From How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins (2021) · cites this paper as Hallikainen and Laukkanen, 2018

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“…’ s behavior and beliefs in a speci ﬁ c culture (Doney et al., 1998) and therefore national culture and trust are discussed as inter-related in the prior research (Doney et al., 1998; Downes et al., 2002; Gefen & Heart, 2006; Greenberg et al., 2008; Huang et al., 2014; Jarvenpaa et al., 1999).”
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Background
Trust, Risk and Alternative Website Quality in B-Buyer Acceptance of Cross-Border E-Commerce
Mou, J., Cui, Y., & Kurcz, K. (2019) · Journal of Global Information Management · doi:10.4018/jgim.2020010109 · Cited by 86 · see citing works
Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust
Wang, M., Zhang, P.-Z., Zhou, C.-Y., & Lai, N.-Y. (2019) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph16203861 · Cited by 84 · see citing works
“Network trust in e-commerce has a significant relationship with perceived privacy, perceived service quality and repurchase intention [78].”
Background
Toward diffusion of e-Zakat initiatives amid the COVID-19 crisis and beyond
Bin‐Nashwan, S. A. (2021) · foresight · doi:10.1108/fs-08-2020-0082 · Cited by 76 · see citing works
Data Security, Customer Trust and Intention for Adoption of Fintech Services: An Empirical Analysis From Commercial Bank Users in Pakistan
Wenxiang, Z., Siyal, S., Riaz, S., Ahmad, R., Hilmi, M. F., & Li, Z. (2023) · SAGE Open · doi:10.1177/21582440231181388 · Cited by 106 · see citing works
“Therefore, the adoption of Fintech services by customers is dependent on their trust in these services (Hallikainen & Laukkanen, 2018) which could increase the Fintech services (Roh et al., 2022).”
Background
Uncertainty in the platform market: The information asymmetry perspective
Tang, Y. W., Zhang, Y., & Ning, X. (2023) · Computers in Human Behavior · doi:10.1016/j.chb.2023.107918 · Cited by 75 · see citing works
New Directions in Corporate Social Responsibility and Ethics: Codes of Conduct in the Digital Environment
Jiménez, D. L., Dittmar, E. C., & Portillo, J. P. V. (2021) · Journal of Business Ethics · doi:10.1007/s10551-021-04753-z · Cited by 70 · see citing works
The role of cultural values in social commerce adoption in the Arab world: An empirical study
Al-Omoush, K. S., Ancillo, A. D. L., & Gavrila, S. G. (2021) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2021.121440 · Cited by 70 · see citing works
Trust and Distrust in E-Commerce
Lee, S.-J., Ahn, C., Song, K. M., & Ahn, H. (2018) · Sustainability · doi:10.3390/su10041015 · Cited by 66 · see citing works
“The buyer who has a high level of natural propensity to trust tends to trust the e-commerce intermediary and seller [34].”
Background
Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study
Pratesi, F., Hu, L., Rialti, R., Zollo, L., & Faraoni, M. (2021) · Italian Journal of Marketing · doi:10.1007/s43039-021-00022-z · Cited by 83 · see citing works
Tackling the complexity of guests' food waste reduction behaviour in the hospitality industry
AlSuwaidi, M., Eid, R., & Agag, G. (2022) · Tourism Management Perspectives · doi:10.1016/j.tmp.2022.100963 · Cited by 70 · see citing works
e-Commerce: an analysis of the factors that antecede purchase intentions in an emerging market
Mainardes, E. W., de Almeida, C. M., & de-Oliveira, M. (2019) · Journal of International Consumer Marketing · doi:10.1080/08961530.2019.1605643 · Cited by 77 · see citing works
“Considering the relevance of perceived risk in e-commerce (Chiu et al. 2014), we evaluate the effects on lack of consumer trust, highlighting the markets, emerging or mature, in which consumers act (Hallikainen and Laukkanen 2018; Pelaez, Chen, and Chen 2017).”
E-COMMERCE DRIVERS AND BARRIERS AND THEIR IMPACT ON E-CUSTOMER LOYALTY IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)
Al-Tit, A. A. (2020) · Verslas teorija ir praktika · doi:10.3846/btp.2020.11612 · Cited by 63 · see citing works
“Some of these barriers cited by authors (e.g., Dwivedi, Lal, & Williams, 2009; Hallikainen & Laukkanen, 2018; Scupola, 2009; Van Huy et al., 2012; Zaied, 2012; Almousa, 2013; Feindt, Jeffcoate, & Chappell, 2002; Rahayu & Day, 2015) embrace the internet connectivity cost, price sensitivity, brand…”
Sources of influences on customers' trust in ride-sharing: why use experience matters?
Shao, Z., Guo, Y., Li, X., & Barnes, S. J. (2020) · Industrial Management & Data Systems · doi:10.1108/imds-12-2019-0651 · Cited by 67 · see citing works
Revealing the Influential Factors Driving Social Commerce Adoption
Al‐Adwan, A. S. (2019) · Interdisciplinary Journal of Information Knowledge and Management · doi:10.28945/4438 · Cited by 64 · see citing works
Is algorithm aversion WEIRD? A cross-country comparison of individual-differences and algorithm aversion
Liu, N., Kirshner, S., & Lim, E. T. K. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103259 · Cited by 53 · see citing works
The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness
Svatošová, V. (2020) · Journal of Competitiveness · doi:10.7441/joc.2020.04.09 · Cited by 51 · see citing works
The influence of cultural values on Enterprise System adoption, towards a culture – Enterprise System alignment theory
Vos, J. F. J., & Boonstra, A. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2021.102453 · Cited by 51 · see citing works
Who earns trust in online environments? A meta-analysis of trust in technology and trust in provider for technology acceptance
Kuen, L., Westmattelmann, D., Bruckes, M., & Schewe, G. (2023) · Electronic Markets · doi:10.1007/s12525-023-00672-1 · Cited by 57 · see citing works
“Hence, it varies between individuals (Hallikainen & Laukkanen, 2018; Mayer et al., 1995).”
Background
Understanding the impact of national culture differences on customers’ online social shopping behaviours
Agag, G., Eid, R., Lababdi, H. C., Abdelwahab, M., Aboul-Dahab, S. A.-E. M. M., & Abdo, S. S. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.103827 · Cited by 55 · see citing works
Understanding Country Level Adoption of E-Commerce
Ahluwalia, P., & Merhi, M. I. (2019) · Journal of Global Information Management · doi:10.4018/jgim.2020010101 · Cited by 50 · see citing works
Development of trust marketing in the digital society
Popova, N., Kataev, A., Skrynkovskyy, R., & Nevertii, A. (2019) · Economic Annals-ХХI · doi:10.21003/ea.v176-02 · Cited by 50 · see citing works
“…in a digital society (Bansal et al., 2016) [7]; • the impact of national cultural aspects on the propensity to trust in the on-line environment (Hallikainen and Laukkanen, 2018) [8]; • modelling and testing of consumer confidence in e-commerce (Oliveira et al., 2017) [9]; • the impact of…”
Background
Evaluation and Classification of Mobile Financial Services Sustainability Using Structural Equation Modeling and Multiple Criteria Decision-Making Methods
Gbongli, K., Xu, Y., Amedjonekou, K. M., & Kovács, L. (2020) · Sustainability · doi:10.3390/su12041288 · Cited by 52 · see citing works
“It is grounded in the personality, which explains the reason why some of us have a tendency to either trust or mistrust and doubt others [99,100].”
Background
Understanding learning spillover: the major role of reflection in the formal–informal learning interaction within different cultural value settings
Richter, S., Kortsch, T., & Kauffeld, S. (2020) · Journal of Workplace Learning · doi:10.1108/jwl-01-2020-0008 · Cited by 47 · see citing works
Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews
Kong, J., & Lou, C. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103374 · Cited by 44 · see citing works
A Study on Airbnb’s Trust Mechanism and the Effects of Cultural Values—Based on a Survey of Chinese Consumers
Wu, X., & Shen, J. (2018) · Sustainability · doi:10.3390/su10093041 · Cited by 45 · see citing works
“(2018), who focused on whether national culture values affect the consumer’s acceptance of new economics models or technology [21,65,67,71], our findings suggest that the cultural value dispositions of customers would strengthen or weaken the mechanisms for trust-building in the sharing economy.”
Background
The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce
Luna‐Nevarez, C., & McGovern, E. (2021) · Journal of Internet Commerce · doi:10.1080/15332861.2021.1875766 · Cited by 44 · see citing works
“Furthermore, Hallikainen and Laukkanen (2018) discovered that a high level of propensity to trust positively influences consumer perception of online stores ’ trustworthiness.”
Background
Understanding Solvers' Continuance Intention in Crowdsourcing Contest Platform: An Extension of Expectation-Confirmation Model
Wang, M.-M., & Wang, J. (2018) · Journal of theoretical and applied electronic commerce research · doi:10.4067/s0718-18762019000300103 · Cited by 43 · see citing works
“, individualism versus collectivism, uncertainty avoidance, long-term versus short term orientation, power distance, masculinity versus femininity, and culture tightness) can influence an individual’s general tendency to trust [25] and the success in creative task [13].”
Background
Increasing Customer Trust Towards Mobile Commerce in a Multicultural Society: A Case of Qatar
Al-Khalaf, E., & Choe, P. (2020) · Journal of Internet Commerce · doi:10.1080/15332861.2019.1695179 · Cited by 39 · see citing works
“The nature of internet shopping is international, which indications there is a possibility that the influence of culture can extend individual’s trust towards M-commerce (Hallikainen and Laukkanen 2018).”
Background
Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers
Cha, M., & Lee, H.-J. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102515 · Cited by 43 · see citing works
The impact of consumers’ attitudes towards technology on the acceptance of hotel technology-based innovation
Cheng, V. T. P., & Guo, R. (2021) · Journal of Hospitality and Tourism Technology · doi:10.1108/jhtt-06-2020-0145 · Cited by 43 · see citing works
The trust model of enterprise purchasing for B2B e-marketplaces
Chang, Y.-Y., Lin, S., Yen, D. C., & Hung, J.-W. (2020) · Computer Standards & Interfaces · doi:10.1016/j.csi.2020.103422 · Cited by 46 · see citing works
Is Trust Gender Biased? A Bibliometric Review of Trust in E-Commerce
Mumu, J. R., Saona, P., Mamun, M. A. A., & Azad, M. A. K. (2021) · Journal of Internet Commerce · doi:10.1080/15332861.2021.1927437 · Cited by 41 · see citing works
“Although some theories suggest that national culture and trust are interrelated (Hofstede 1980; Kim, Ferrin, and Rao 2009), Hallikainen and Laukkanen (2018) showed that studies that focus on how national culture impacts trust in e-commerce platforms are very sparse.”
Background
A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms
Petcharat, T., Jattamart, A., & Leelasantitham, A. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103450 · Cited by 40 · see citing works
Managing consumer trust in e-commerce: evidence from advanced versus emerging markets
Quintus, M., Mayr, K., Hofer, K. M., & Chiu, Y. T. (2024) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-10-2023-0609 · Cited by 42 · see citing works
The impact of national culture on hotel guest evaluation – A big data approach
Pei, Z., Gerdes, J. H., & Meng, F. (2020) · International Journal of Tourism Research · doi:10.1002/jtr.2357 · Cited by 39 · see citing works
Building a trust-based doctor recommendation system on top of multilayer graph database
Mondal, S., Basu, A., & Mukherjee, N. (2020) · Journal of Biomedical Informatics · doi:10.1016/j.jbi.2020.103549 · Cited by 38 · see citing works
E-commerce adoption in ASEAN: who and where?
Ayob, A. H. (2021) · Future Business Journal · doi:10.1186/s43093-020-00051-8 · Cited by 43 · see citing works
Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective
Svobodová, Z., & Rajchlová, J. (2020) · Administrative Sciences · doi:10.3390/admsci10040078 · Cited by 37 · see citing works
“According to Hallikainen and Laukkanen (2018), the reluctance to shop online may also be associated with an individual’s personality, as buyers show different levels of trust in e-commerce.”
BackgroundInfluential
The role of culture and purchasing power parity in shaping mall-shoppers’ profiles
Gilboa, S., & Mitchell, V. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.101951 · Cited by 36 · see citing works
The Nexus between Formal Credit and E-Commerce Utilization of Entrepreneurial Farmers in Rural China: A Mediation Analysis
Yang, S., Wang, H., Wang, Z., Koondhar, M. A., Ji, L., & Kong, R. (2021) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer16040051 · Cited by 34 · see citing works
Influence of perceived risk on consumers’ intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform
Ma, D., Dong, J., & Lee, C. (2024) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2024.102854 · Cited by 46 · see citing works
Effect of Online Product Presentation on the Purchase Intention of Wearable Devices: The Role of Mental Imagery and Individualism–Collectivism
Wu, J., Wang, F., Liu, L., & Shin, D. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.00056 · Cited by 35 · see citing works
Examining the Impact of Trust on the e-Commerce Purchase Intentions of Young Consumers in Poland
Bylok, F. (2021) · Journal of Internet Commerce · doi:10.1080/15332861.2021.1978194 · Cited by 32 · see citing works
RETRACTED ARTICLE: Examining E-Commerce Adoption in Farmer Entrepreneurship and the Role of Social Networks: Data from China
Song, Y., Li, L., Sindakis, S., Aggarwal, S., Chen, C., & Showkat, S. (2023) · Journal of the Knowledge Economy · doi:10.1007/s13132-023-01379-6 · Cited by 31 · see citing works
“Second, e-commerce and online businesses offer novel concepts, methods, and opportunities for entrepreneurial farmers in economic production and sales decision-making (Hallikainen & Laukkanen, 2018).”
Retracted
Understanding trust across cultures: an empirical investigation
Thanetsunthorn, N., & Wuthisatian, R. (2019) · Review of International Business and Strategy · doi:10.1108/ribs-12-2018-0103 · Cited by 31 · see citing works
Social commerce adoption: a study on consumer's online purchase behaviour of perishable pastry products
Rahman, F. B. A., Hanafiah‬, M. H., Zahari, M. S. M., & Jipiu, L. B. (2022) · British Food Journal · doi:10.1108/bfj-07-2021-0796 · Cited by 32 · see citing works
Cultural differences in hospitality service evaluations: mining insights of user generated content
Guan, C., Hung, Y. Y., & Liu, W. (2022) · Electronic Markets · doi:10.1007/s12525-022-00545-z · Cited by 36 · see citing works
“Trust and reciprocity are encouraged to build and maintain relationships, reducing opportunistic behaviors (Hallikainen & Laukkanen, 2018; Wang et al., 2015 ).”
Background
Accommodation providers’ motives in sharing economy: comparison between Turkey and Lithuania
Urbonavičius, S., & Sezer, A. (2019) · International Journal of Culture Tourism and Hospitality Research · doi:10.1108/ijcthr-07-2018-0096 · Cited by 28 · see citing works
Optimal pricing decision in a multi-channel supply chain with a revenue-sharing contract
Chen, Z., Wu, S., Govindan, K., Wang, X., Chin, K., & Martíınez, L. (2022) · Annals of Operations Research · doi:10.1007/s10479-022-04748-7 · Cited by 28 · see citing works
“… t 1) is expressed as the additional trust utility of D-seller relative to R-seller (the additional trust utility parameter t can be estimated using one of several models, such as Hallikainen and Laukkanen (2018) or Sullivan and Kim (2018), we will not elaborate on the method of estimation here).”
BackgroundMethod
The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making
Gerlich, M. (2025) · AI · doi:10.3390/ai6010011 · Cited by 27 · see citing works
The Effect of The E-Commerce Companies Benevolence, Integrity and Competence Characteristics on Consumers Perceived Trust, Purchase Intention and Attitudinal Loyalty
Özdemir, E., & Sönmezay, M. (2020) · Business and Economics Research Journal · doi:10.20409/berj.2020.283 · Cited by 34 · see citing works
“The competence of companies to meet consumer expectations reduces the uncertainty of e-commerce for consumers (Hallikainen & Laukkanen, 2018: 99).”
BackgroundMethodInfluential
How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins
Tikhomirova, A., Huang, J., Chuanmin, S., Khayyam, M., Ali, H., & Khramchenko, D. S. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.746467 · Cited by 25 · see citing works
Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions
Agag, G. M., Khashan, M. A., Colmekcioglu, N., Almamy, A., Alharbi, N. S., Eid, R., Shabbir, H., & Abdelmoety, Z. H. S. (2019) · Information Technology & People · doi:10.1108/itp-12-2017-0446 · Cited by 26 · see citing works
Gender, Sex, and Trust in Government
McDermott, M. L., & Jones, D. R. H. (2020) · Politics & Gender · doi:10.1017/s1743923x20000720 · Cited by 25 · see citing works
Platform trust in C2C e-commerce platform: the sellers’ cultural perspective
Qin, L., Qu, Q., Zhang, L., & Wu, H. (2021) · Information Technology and Management · doi:10.1007/s10799-021-00349-1 · Cited by 26 · see citing works
“Trust is a critical success factor of e-commerce [15, 46].”
Background
The Use of CSR in E-Commerce as a Way to Compete
Bartók, O. (2018) · Journal of Competitiveness · doi:10.7441/joc.2018.04.01 · Cited by 25 · see citing works
Changes in Online Shopping Behavior in the Czech Republic During the COVID-19 Crisis
Svatošová, V. (2022) · Journal of Competitiveness · doi:10.7441/joc.2022.01.09 · Cited by 24 · see citing works
A Holistic Perspective Model of Plenary Online Consumer Behaviors for Sustainable Guidelines of the Electronic Business Platforms
Puengwattanapong, P., & Leelasantitham, A. (2022) · Sustainability · doi:10.3390/su14106131 · Cited by 24 · see citing works
Perceived trustworthiness in using B2B digital services
Hallikainen, H., Hirvonen, S., & Laukkanen, T. (2019) · Industrial Management & Data Systems · doi:10.1108/imds-04-2019-0212 · Cited by 23 · see citing works
Self-citation
The effects of perceived cultural distance and perceived discrimination on the destination image and behaviour intention of international student tourists in Taiwan
Hong, V. L., & Hsu, L. (2023) · Journal of Hospitality and Tourism Management · doi:10.1016/j.jhtm.2023.11.010 · Cited by 29 · see citing works
Unlocking e-commerce potential: micro and small enterprises strike back in the food and beverage industry
Macca, L. S., Shehzad, N., Kováčová, M., & Santoro, G. (2024) · European Journal of Innovation Management · doi:10.1108/ejim-01-2023-0023 · Cited by 22 · see citing works
Revisiting Trust toward E-Retailers among Indian Online Consumers
Aeron, P., Jain, S., & Kumar, A. (2019) · Journal of Internet Commerce · doi:10.1080/15332861.2019.1567186 · Cited by 23 · see citing works
“Another possible reason for the lack of trust could be national culture, which not only influences individual’s disposition to trust (Cheung and Lee 2000; Connolly and Bannister 2007), but also impacts beliefs about online stores’ trustworthiness (Hallikainen and Laukkanen 2018).”
Background
A Comparative Study of Trust in Mobile Banking
Lonkani, R., Changchit, C., Klaus, T., & Sampet, J. (2020) · Journal of Global Information Management · doi:10.4018/jgim.2020100106 · Cited by 22 · see citing works
Confucian values, trust, and family farm adoption of green control techniques
Yu, L., Chen, C., & Gao, Y. (2020) · Environmental Science and Pollution Research · doi:10.1007/s11356-020-09724-x · Cited by 20 · see citing works
Cross-country determinants of citizens' e-government reuse intention: empirical evidence from Kuwait and Poland
Mirkovski, K., Rouibah, K., Lowry, P. B., Paliszkiewicz, J. O., & Ganc, M. (2023) · Information Technology and People · doi:10.1108/itp-08-2022-0651 · Cited by 20 · see citing works
Trust in the financial services context: a meta-analysis
Santini, F. D. O., Eberle, L., Ladeira, W. J., Milan, G. S., Graciola, A. P., & Sampaio, C. H. (2023) · International Journal of Bank Marketing · doi:10.1108/ijbm-06-2022-0248 · Cited by 23 · see citing works
Does physical attractiveness facilitate customer citizenship behaviors? Cross-cultural evidence from the peer-to-peer economy
Ma, S., Ling, X., Zhang, C., & Li, Y. (2022) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2022.102565 · Cited by 20 · see citing works
The Agglomeration Mechanism of Network Emerging E-Eommerce Industry Based on Social Science
Wang, J., & Dai, Y. (2021) · Journal of Organizational and End User Computing · doi:10.4018/joeuc.291561 · Cited by 19 · see citing works
Application of the SOBC model to study customers' online purchase intentions in an emerging economy during COVID-19: does gender matter?
Awal, M. R., Hossain, M. S., Arzin, T. A., Sheikh, M. I., & Haque, M. E. (2023) · PSU Research Review · doi:10.1108/prr-02-2022-0014 · Cited by 25 · see citing works
“An empirical study based on Hofstede ’ s theory on cultural dimension stated that customers ’ trust and positive experience toward online shopping varied by 23% in response to the national cultural variances which are mediated by individual cultural dimensions (Hallikainen and Laukkanen, 2018).”
Calculating trust in domain analysis: Theoretical trust model
Qundus, J. A., Paschke, A., Kumar, S., & Gupta, S. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.01.012 · Cited by 21 · see citing works
Predictors of the Continued Adoption of WECHAT Mobile Payment
Mensah, I. K. (2019) · International Journal of E-Business Research · doi:10.4018/ijebr.2019100101 · Cited by 19 · see citing works
The Use of Trust Seals in European and Latin American Commercial Transactions
Jiménez, D. L., Dittmar, E. C., & Portillo, J. P. V. (2021) · Journal of Open Innovation Technology Market and Complexity · doi:10.3390/joitmc7020150 · Cited by 20 · see citing works
“The use of the Internet for transactions has led to significant changes in how business is conducted compared to traditional methods [2,3].”
Background
Representation matters: An exploration of the socio-economic impacts of ICT-enabled public value in the context of sub-Saharan economies
Samoilenko, S. V., & Osei-Bryson, K.-M. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.03.006 · Cited by 18 · see citing works
Application of E-commerce Technologies in Accelerating the Success of SME Operation
Almtiri, Z. H. A., Miah, S. J., & Noman, N. (2022) · Lecture notes in networks and systems · doi:10.1007/978-981-19-1610-6_40 · Cited by 17 · see citing works
Cultural factors that influence the adoption of e-commerce: A Palestinian case study
Rabayah, K. S., Maree, M., & Alhashmi, S. M. (2021) · Information Development · doi:10.1177/02666669211006887 · Cited by 16 · see citing works
“In the first category, scholars firmly believe that the impact of culture is clearly reflected in consumer behaviour when shopping online (Burgmann, Kitchen, and Williams, 2006; Hallikainen and Laukkanen, 2018; Henry, 1976; Jamal and Ahmed, 2007; Wahlberg, 2015).”
Background
Antecedents and consequences of online buying behavior: a mediation study
Bhat, S. A., Islam, S. B., & Lone, U. M. (2021) · South Asian Journal of Business Studies · doi:10.1108/sajbs-07-2020-0223 · Cited by 16 · see citing works
What determines the differentiation in the e-commerce adoption by consumers: evidence from Russia
Lola, I. S., Bakeev, M., & Manukov, A. (2021) · Electronic Commerce Research · doi:10.1007/s10660-021-09507-7 · Cited by 18 · see citing works
“They rely on aggregate indicators representing the socio-economic characteristics of different countries and often focus on a study of the role of cross-cultural differences, which, for example, are considered using the approaches similar to Hofstede [21, 22].”
Method
Tourist trust toward a tourism destination: scale development and validation
Li, X. R., & Yang, X. (2022) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2022.2091943 · Cited by 18 · see citing works
“Relevant research shows that people’s trust is different under different cultural backgrounds (Fukuyama, 1997), and national cultural backgrounds directly affect consumers’ trust in products (Hallikainen & Laukkanen, 2018).”
Background

Trustworthiness online : Studies on individual differences
Hallikainen, H. (2019) · UEF eRepo (University of Eastern Finland)
Self-citation
Technology Adoption, National Culture & Trust Beliefs
Connolly, R. (2011) · Journal of the Association for Information Systems
How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins
Tikhomirova, A., Huang, J., Chuanmin, S., Khayyam, M., Ali, H., & Khramchenko, D. S. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.746467 · Cited by 25 · see citing works
E-COMMERCE TRUST BELIEFS: THE INFLUENCE OF NATIONAL CULTURE Abstract
Connolly, R., & Bannister, B. D. (2008)
The effects of national culture values on consumer acceptance of e-commerce: Online shoppers in China
Yoon, C. (2009) · Information & Management · doi:10.1016/j.im.2009.06.001 · Cited by 425 · see citing works

Authors: Hallikainen, H., & Laukkanen, T.
Affiliations: University of Eastern Finland (FI)
Corresponding author: Hallikainen, Heli
ORCID: Hallikainen, Heli
Laukkanen, Tommi
Venue: International Journal of Information Management
Publisher: Elsevier BV
Published: 2018-02
Volume: 38
Issue: 1
Pages: 97-106
ISSN: 0268-4012 (ISSN-L)
DOI: 10.1016/j.ijinfomgt.2017.07.002
OpenAlex: W2760195486
Cited by: 287
References: 74
Citations by year: 2026: 10 · 2025: 28 · 2024: 27 · 2023: 36 · 2022: 50 · 2021: 55 · 2020: 38 · 2019: 32 · 2018: 11
FWCI: 35.69
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: International Journal of Information Management (publishedVersion)
UEF eRepo (University of Eastern Finland) (acceptedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Keywords: national culture, consumer trust, e-commerce, Hofstede cultural dimensions, disposition to trust, perceived trustworthiness, online store, online bookstores, mediation, China, Finland

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National culture and consumer trust in e-commerce

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