Informal boundary-spanning communication in the innovation process: an empirical study
Abstract
The sources of ideas embodied uithln successful technological innovation have been a subject of interest in many studies since the 1950s. This research suggests that sources external to the innovating organization account for between 34% and 65% of the inputs important to the development of successful innovation. In addition, studies have long highlighted personal boundary-spanning communication as an important mechanism for the transference of such ideas. Despite this recognition, there has been little systematic evaluation of the role and importance of informal boundary-spanning communication in the innovation process. This paper provides the results of an empirical study, of the role and source of infomally derived inputs into the development products of 35 commercially successful innovations. It was found that inormal mechanisms were often enlployad to transfer ideas and information, as well as other resources, during the idea-generation, ,problem-solving and field-testing phases of these innovation projects. Indeed, the research indicates that the mobilization of informal boundary-spanning contacts and networks my ofen be an important, and sometimes critival, factor in successful innovation.
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Effective integration of suppliers creates easier access to supplier knowledge and expertise in the longer term.
“Create easier access to supplier knowledge and expertise in the longerterm (Conway, 1995).”
From Networking and innovation: a systematic review of the evidence (2004) · cites this paper as Conway, 1995
Effective integration of suppliers leads to closer, more open supplier relationships.
“Lead to closer more open supplier relationships (Conway, 1995).”
From Networking and innovation: a systematic review of the evidence (2004) · cites this paper as Conway, 1995
Effective integration of suppliers assists with improvements in the overall design effort.
“Assist with improvements in the overall design effort (Conway, 1995).”
From Networking and innovation: a systematic review of the evidence (2004) · cites this paper as Conway, 1995
Conway (1995) found in his study of 35 successful innovations that customers were crucially important at the idea generation stage of the innovation process.
“Conway (1995) also found in his study of 35 successful innovations that customers were crucially important at the idea generation stage of the innovation process.”
From Networking and innovation: a systematic review of the evidence (2004) · cites this paper as Conway (1995)
Companies that stated they received essential information from customers were more successful with technological innovation and had greater commercial success.
“Companies that stated they received essential information from customers were more successful with technological innovation and had greater commercial success.”
From Networking and innovation: a systematic review of the evidence (2004) · cites this paper as Conway, 1995
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- Authors
- Conway, S.
- Affiliations
- Aston University (GB)
- Corresponding author
- Conway, Steve
- Venue
- Technology Analysis & Strategic Management
- Publisher
- Informa UK Limited
- Published
- 1995-01
- Volume
- 7
- Issue
- 3
- Pages
- 327-342
- ISSN
- 0953-7325 (ISSN-L)
- 1465-3990
- OpenAlex
- W2129477983
- Cited by
- 102
- References
- 26
- Citations by year
- 2024: 1 · 2022: 3 · 2021: 3 · 2020: 1 · 2019: 2 · 2017: 5 · 2016: 2 · 2015: 7 · 2014: 2 · 2013: 8 · 2012: 7
- FWCI
- 7.12
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Technology Analysis and Strategic Management (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Keywords
- informal communication, technological innovation, idea generation, knowledge transfer, innovation networks, problem solving, field testing, innovation process
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