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Cited by 16Social Media in Health EducationInnovations in Medical EducationHealth and Medical Education

Using the Extended Parallel Process Model to Frame E-Professionalism Instruction in Healthcare Education

Wissinger, Christina L., Stiegler, Zack·2019·Teaching and Learning in Medicine
DOI 10.1080/10401334.2018.1528155
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Abstract

Issue: With the proliferation of social media and the blurring of online and real-world lives, today’s healthcare professionals must constantly work to protect and manage their online reputation. Unfortunately, they are often not taught this skill as part of their healthcare education. Although many healthcare educators agree that this topic needs to be taught to students, researchers have not presented a formalized pathway to support this type of instruction. Evidence: Research on e-professionalism, a concept that addresses an individual’s online professional image, was originally presented in 2009 and has continued to be investigated with research supporting its importance. Scholars in the field have found that the cost of having a nonexistent or poor online reputation can cause a lack of trust in the patient–provider relationship and, in extreme situations, can cause healthcare providers to face criminal charges, lose their jobs, or be expelled from healthcare programs. For example, in 2014 an emergency room nurse posted a photo to Instagram of an empty trauma room and was fired from her position for what the hospital called “insensitivity.” These types of social media posts have occurred consistently over the last decade, highlighting the need for formalized online professionalism instruction in healthcare education. Implications: This article suggests the use of the extended parallel process model as a guide for healthcare educators to use when creating instruction on issues related to e-professionalism and online reputation management. The extended parallel process model has been successfully used to create health campaigns since the 1970s and is a respected and frequently used health communication model. This article shows that the extended parallel process model supports a systematic approach to e-professionalism instruction that allows it to be easily integrated into existing healthcare curricula.

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  • Recent studies have recognized that consequences of unprofessional online social media use can result in expulsion, lawsuits, job loss, and permanently damaged professional reputations.

    “Recent studies have also recognized that consequences of unprofessional online SM use can result in expulsion, lawsuits, job loss, and permanently damaged professional reputations [167].”

    From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [167]

  • By placing the responsibility of learning e-professionalism inside academia, students are prepared to take control of their online identity and craft a persona that represents their professional image.

    “By placing the responsibility of learning e-professionalism inside the walls of academia, students are prepared to take control of their online identity and craft a persona that represents their professional image [167].”

    From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [167]

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Authors
Wissinger, C. L., & Stiegler, Z.
Affiliations
  • Pennsylvania State University (US)
  • Indiana University of Pennsylvania (US)
Corresponding author
Wissinger, Christina L.
Venue
Teaching and Learning in Medicine
Publisher
Informa UK Limited
Published
2018-12-04
Volume
31
Issue
3
Pages
335-341
ISSN
  • 1040-1334 (ISSN-L)
  • 1532-8015
DOI
10.1080/10401334.2018.1528155
OpenAlex
W2903126635
Cited by
16
References
44
Citations by year
2025: 2 · 2024: 1 · 2023: 2 · 2022: 3 · 2021: 5 · 2020: 3
FWCI
2.14
Type
journal article
Language
en
Open access
closed
Locations
  • Teaching and Learning in Medicine (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Health › Social Media in Health Education
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Innovations in Medical Education
  • Health Sciences › Health Professions › General Health Professions › Health and Medical Education
Keywords
e-professionalism, online reputation management, Extended Parallel Process Model, healthcare education, social media, professional image, curriculum development, health communication models, physician-patient trust
MeSH terms
Professionalism, Health Personnel, Humans, Models, Educational, Social Media

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