The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust
Open accessAbstract
Websites are often the first or only interaction a consumer has with a firm in modern commerce. Because consumers tend to make decisions within the first few seconds of online interaction, the first impression given to users can greatly determine a website's success. Leveraging source credibility theory, a strategy is presented for building credibility derived from a user's initial impressions of a website, in online environments. The study demonstrates that logos designed to communicate traits of credibility (i.e., expertise and trustworthiness) can trigger positive credibility judgments about the firm's website and that this increase in perceived credibility results in greater trust and willingness to transact with the firm. In addition, the study demonstrates distinct effects on consumers’ distrusting beliefs. The positive trust effects are magnified when the design of a website extends and complements the credibility-based logo design. This practice-supporting model further indicates how website designers can methodically design logos and websites that nonverbally communicate credibility information within the first few moments of a website interaction. [Supplemental materials are available for this article. Go to the publisher's online edition of the International Journal of Human–Computer Interaction to view the free supplemental file: Online Appendix A.]
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Cites
An integrative model of organizational trust
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995) · The Academy of Management Review · doi:10.2307/258792 · Cited by 10,736
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Developing and validating trust measures for e-commerce: an integrative typology
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002) · Information Systems Research · doi:10.1287/isre.13.3.334.81 · Cited by 5,550
Liang, H., Saraf, N., Hu, Q., & Xue, Y. (2007) · MIS Quarterly · doi:10.2307/25148781 · Cited by 3,921
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543
The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
Pornpitakpan, C. (2004) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2004.tb02547.x · Cited by 2,205 · cited 1×
“For a thorough review of source credibility and its applications, refer to Pornpitakpan (2004).”
BackgroundCheung, M. Y., Luo, C., Sia, C. L., & Chen, H. (2009) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415130402 · Cited by 1,286
Goodwill: A reexamination of the construct and its measurement
McCroskey, J. C., & Teven, J. J. (1999) · Communication Monographs · doi:10.1080/03637759909376464 · Cited by 1,236 · cited 1×
“Other examples of studies wherein nonverbal cues predict credibility include (Burgoon, Blair, & Strom, 2008; McCroskey & Teven, 1999; Reinhard & Sporer, 2008; Seiter, Weger, Jensen, & Kinzer, 2010; Teven, 2007; Vrij, 1993).”
WebQual: An Instrument for Consumer Evaluation of Web Sites
Loiacono, E. T., Watson, R. T., & Goodhue, D. L. (2007) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415110302 · Cited by 812
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Cited by
Sullivan, Y. W., & Kim, D. J. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.008 · Cited by 443
Rouibah, K., Lowry, P. B., & Hwang, Y. (2016) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2016.07.001 · Cited by 263
Self-citationHan, J., & Chen, H. (2022) · International Hospitality Review · doi:10.1108/ihr-11-2020-0069 · Cited by 104
Trixa, J., & Kaspar, K. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1336436 · Cited by 49
Buckley, C., Norman, M., Troy, C., Yang, Y., Bao, J., Overton, H. K., & Jung, Y. (2025) · International Journal of Strategic Communication · doi:10.1080/1553118x.2025.2514276 · Cited by 12
Metadata
- Authors
- Lowry, P. B., Wilson, D. W., & Haig, W. L.
- Venue
- International Journal of Human-Computer Interaction
- Publisher
- Informa UK Limited
- Published
- 2013-11-27
- Volume
- 30
- Issue
- 1
- Pages
- 63-93
- ISSN
- 1044-7318 (ISSN-L)
- 1532-7590
- OpenAlex
- W1983462254
- Cited by
- 219
- References
- 13
- FWCI
- 21.64
- Type
- journal article
- Language
- en
- Open access
- green
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- Lowry, P. B., Wilson, D. W., & Haig, W. L. (2014). A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust. International Journal of Human-Computer Interaction. https://doi.org/10.1080/10447318.2013.839899
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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