The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?
Abstract
The purpose of this study is to investigate the extent to which social media marketing is being utilized in the Hong Kong hotel industry. Marketing performance of 67 hotels in Hong Kong on 23 social media sites was evaluated according to 18 criteria adapted from past studies. The results indicate that hotels generally have a poor performance in using social media to learn about customers. Major problems regarding the hotels' social media marketing efforts are identified. Implications behind these problems and recommendations for improvement are made accordingly.
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Citations
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875
Social network sites: definition, history, and scholarship
boyd, D. M., & Ellison, N. B. (2007) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2007.00393.x · Cited by 16,251
Research on information technology in the hospitality industry
O’Connor, P., & Murphy, J. (2004) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2004.10.002 · Cited by 176
What online Hong Kong travelers look for on airline/travel Websites?
Chu, R. (2001) · International Journal of Hospitality Management · doi:10.1016/s0278-4319(00)00046-3 · Cited by 143
Cited by
Social Media in Tourism and Hospitality: A Literature Review
Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2013.750919 · Cited by 1,557
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Real-time co-creation and nowness service: lessons from tourism and hospitality
Buhalis, D., & Sinarta, Y. (2019) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2019.1592059 · Cited by 883
The use of social media in travel information search
Chung, N., & Koo, C. (2015) · Telematics and Informatics · doi:10.1016/j.tele.2014.08.005 · Cited by 474
Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2020) · Current Issues in Tourism · doi:10.1080/13683500.2019.1649372 · Cited by 239
Metadata
- Authors
- Chan, N. L., & Guillet, B. D.
- Venue
- Journal of Travel & Tourism Marketing
- Publisher
- Informa UK Limited
- Published
- 2011-05
- Volume
- 28
- Issue
- 4
- Pages
- 345-368
- ISSN
- 1054-8408 (ISSN-L)
- 1540-7306
- OpenAlex
- W1991911806
- Cited by
- 479
- References
- 4
- FWCI
- 65.37
- Type
- journal article
- Language
- en
- Open access
- closed
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- Chan, N. L., & Guillet, B. D. (2011). Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites? Journal of Travel & Tourism Marketing. https://doi.org/10.1080/10548408.2011.571571
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
