The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firms
Abstract
This research sought to investigate potential mediating influences on the market orientation-profitability relationship in a model which operationalizes performance as a multi-dimensional construct.The conclusions are based on a structural equation model analysis of the responses of 160 small industrial firms responding to a mailed survey. this research suggests that market orientation directly and significantly influences the firm effectiveness dimension of performance, composed of new product success, customer retention, and relative product quality. Firm effectiveness is found to be a mediating variable between market orientation and the performance dimensions of sales growth/market share and profitability.
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Citations
Cites
Tversky, A., & Kahneman, D. (1974) · Science · doi:10.1126/science.185.4157.1124 · Cited by 28,810
Developing buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
A national customer satisfaction barometer: the Swedish experience
Fornell, C. (1992) · Journal of Marketing · doi:10.2307/1252129 · Cited by 5,641
The antecedents and consequences of customer satisfaction for firms
Anderson, E. W., & Sullivan, M. W. (1993) · Marketing Science · doi:10.1287/mksc.12.2.125 · Cited by 4,610
Dess, G. G., & Robinson, R. B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050306 · Cited by 3,337
Oliver, R. L., & Swan, J. E. (1989) · Journal of Marketing · doi:10.1177/002224298905300202 · Cited by 2,084
Representing and Testing Organizational Theories: A Holistic Construal
Bagozzi, R. P., & Phillips, L. W. (1982) · Administrative Science Quarterly · doi:10.2307/2392322 · Cited by 2,064
Porter, M. E. (1997) · Measuring Business Excellence · doi:10.1108/eb025476 · Cited by 779
THE EFFECTS OF TECHNOLOGICAL SOPHISTICATION ON STRATEGIC PROFILES, STRUCTURE AND FIRM PERFORMANCE
Covin, J. G., Prescott, J. E., & Slevin, D. P. (1990) · Journal of Management Studies · doi:10.1111/j.1467-6486.1990.tb00258.x · Cited by 163
Metadata
- Authors
- Pelham, A. M.
- Venue
- Journal of Marketing Theory and Practice
- Publisher
- Informa UK Limited
- Published
- 1997-07
- Volume
- 5
- Issue
- 3
- Pages
- 55-76
- ISSN
- 1069-6679 (ISSN-L)
- 1944-7175
- OpenAlex
- W2276616554
- Cited by
- 256
- References
- 9
- FWCI
- 12.14
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
