Papers / Business, Management and Accounting

The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements

Newell, Stephen J., Goldsmith, Ronald E., Banzhaf, Edgar J.·1998·Journal of Marketing Theory and Practice
DOI 10.1080/10696679.1998.11501795

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    Merve Gülmez Özdemir, Hilal Cengiz · 2026 · Alanya Akademik Bakış
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