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The Stigmatizing Effect of Visual Media Portrayals of Obese Persons on Public Attitudes: Does Race or Gender Matter?
Abstract
Overweight and obese persons are frequently stigmatized in news media. The present study is the first to systematically compare public reactions to positive and negative images of obese persons accompanying news reports on obesity (while manipulating gender and race of the target)and their effects on generalized attitudes and social distance toward obese persons. The authors conducted 3 randomized experimental studies using online surveys to assess public perceptions of positive versus stereotypical images of obese adults (who varied by gender and race) accompanying a neutral news report about obesity. The sample included 1,251 adults, who were recruited through a national survey panel during May of 2010. Participants who viewed negative, stereotypical images of obese targets increased social distance, antifat attitudes, and ratings of laziness and dislike toward obese persons, whereas positive, nonstereotypical images induced more positive attitudes. These findings remained consistent when accounting for sociodemographic variables. African American female obese targets portrayed in images evoked higher ratings of dislike and social distance compared with Caucasian targets, but ratings were similar for male and female targets. This study provides evidence that images of obese person accompanying written media influence public attitudes toward obese people, and may reinforce weight stigmatization if images contain stereotypical portrayals of obese persons. Implications for eff…
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Over two thirds of images accompanying US media reports of obesity contain weight stigma, and experimental studies show that viewing these types of images leads to increased weight bias.
“It has been estimated that over two thirds of images accompanying US media reports of obesity contain weight stigma, and experimental studies show that viewing these types of images leads to increased weight bias16.”
From Joint international consensus statement for ending stigma of obesity (2020) · cites this paper as [16]
Citations
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The Stigma of Obesity: A Review and Update
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Internalized Societal Attitudes Moderate the Impact of Weight Stigma on Avoidance of Exercise
Vartanian, L. R., & Novak, S. A. (2011) · Obesity · doi:10.1038/oby.2010.234 · Cited by 381 · cited 1×
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Cited by
Sorted by citations
Joint international consensus statement for ending stigma of obesity
Rubino, F., Puhl, R. M., Cummings, D. E., Eckel, R. H., Ryan, D. H., Mechanick, J. I., Nadglowski, J., Ramos Salas, X., Schauer, P. R., Twenefour, D., et al. (2020) · Nature Medicine · doi:10.1038/s41591-020-0803-x · Cited by 1,152
“It has been estimated that over two thirds of images accompanying US media reports of obesity contain weight stigma, and experimental studies show that viewing these types of images leads to increased weight bias 16 .”
Background
Metadata
- Authors
- Puhl, R. M., Luedicke, J., & Heuer, C. A.
- Affiliations
- Yale University (US)
- Corresponding author
- Puhl, Rebecca M.
- ORCID
- Puhl, Rebecca M.
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2013-07
- Volume
- 18
- Issue
- 7
- Pages
- 805-826
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2078013211
- Cited by
- 63
- References
- 3
- Citations by year
- 2026: 4 · 2025: 7 · 2024: 5 · 2023: 3 · 2022: 6 · 2021: 5 · 2020: 9 · 2019: 6 · 2018: 2 · 2017: 4 · 2016: 3 · 2015: 4 · 2014: 5
- FWCI
- 3.91
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity and Health Practices
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Communication › Media Influence and Health
- Keywords
- weight stigma, obesity, news media, social distance, anti-fat attitudes, stereotypes, race, gender, African American women, public attitudes, visual media
- MeSH terms
- Adolescent, Adult, Aged, Aged, 80 and over, Black or African American, Female, Humans, Male, Middle Aged, Motion Pictures, Obesity, Public Opinion, Sex Factors, Stereotyping, White People, Young Adult
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