Internalized Societal Attitudes Moderate the Impact of Weight Stigma on Avoidance of Exercise
Open accessAbstract
Experiences with weight stigma negatively impact both psychological outcomes (e.g., body dissatisfaction, depression) and behavioral outcomes (e.g., dieting, exercise). However, not everyone is equally affected by experiences with weight stigma. This study examined whether internalized societal attitudes about weight moderated the impact of weight stigma. Adult participants (n = 111) completed measures of experiences with weight stigma, as well as two indexes of internalized societal attitudes (the moderators): Internalized anti‐fat attitudes and internalization of societal standards of attractiveness. Psychological outcomes included self‐esteem, body dissatisfaction, drive for thinness, and bulimic symptoms; behavioral outcomes included avoidance of exercise and self‐reported exercise behavior. Weight stigma was positively correlated with body dissatisfaction, drive for thinness, and bulimic symptoms, and was negatively correlated with state and trait self‐esteem. Both indexes of internalized attitudes moderated the association between weight stigma and avoidance of exercise: Individuals high in anti‐fat attitudes and high in internalization of societal standards of attractiveness were more motivated to avoid exercise if they also experienced a high degree of weight stigma; individuals low in anti‐fat attitudes and low in internalization were relatively unaffected. Avoidance of exercise was negatively correlated with self‐reported strenuous exercise. These findings suggest that weight stigma can negatively influence motivation to exercise, particularly among individuals who have internalized societal attitudes about weight. Reducing internalization might be a means of minimizing the negative impact of weight stigma and of facilitating healthy weight management efforts.
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Weight stigma and the body shame it produces reduce motivation for diabetes prevention behaviors and influence many health outcomes.
“Weight stigma and resultant body shame decrease motivation for engaging in diabetes prevention behaviors (e.g., physical activity) and impact numerous health outcomes (Vartanian & Novak, 2011).”
From A Randomized Controlled Trial of an Acceptance and Commitment Therapy-Informed Diabetes Prevention Program Reduces Body Shame and Distress. (2025) · cites this paper as Vartanian & Novak, 2011
The Discussion (page unavailable) links weight stigma to greater exercise avoidance and to negative psychological outcomes, including body dissatisfaction. It does not establish that resultant body shame causes reduced motivation, study diabetes prevention specifically, or demonstrate effects on numerous health outcomes. (LLM, conf=0.86)
Experimental — accuracy not yet measuredWeight-focused prevention approaches can foster avoidance of risk-reducing behaviors such as exercise.
“and foster avoidance of risk-reducing behaviors (e.g., exercise; Vartanian & Novak, 2011)—driven by body shame following intervention-related weight stigma (e.g., Todd, 2007).”
From A Randomized Controlled Trial of an Acceptance and Commitment Therapy-Informed Diabetes Prevention Program Reduces Body Shame and Distress. (2025) · cites this paper as Vartanian & Novak, 2011
The Discussion (page unavailable) reports that adults who experienced more frequent weight stigma also reported greater avoidance of exercise and exercise-related situations. It does not establish that weight-focused prevention approaches caused that stigma or the avoidance; the study examined reported stigma experiences, not prevention interventions. (LLM, conf=0.86)
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BackgroundInfluentialWeight bias among exercise and nutrition professionals: a systematic review
Panza, G. A., Armstrong, L. E., Taylor, B. A., Puhl, R. M., Livingston, J., & Pescatello, L. S. (2018) · Obesity Reviews · doi:10.1111/obr.12743 · Cited by 99 · see citing works
Development and validation of a brief version of the Stigmatizing Situations Inventory
Vartanian, L. (2015) · Obesity Science & Practice · doi:10.1002/osp4.11 · Cited by 88 · see citing works
“Sample 1 [4] included 111 adults from the USA who were overweight or obese (76% women, 71% Caucasians, mean age=34.”
BackgroundSelf-citationExperiences of weight stigma in everyday life: Implications for health motivation.
Vartanian, L. R., Pinkus, R. T., & Smyth, J. M. (2016) · Stigma and Health · doi:10.1037/sah0000077 · Cited by 106 · see citing works
“…that stigma experiences are associated with decreased motivation to engage in health behaviors, the majority of these studies are limited by their reliance on cross-sectional designs involving retrospective self-reports of stigma experiences and of health behaviors (e.g., Vartanian & Novak, 2011).”
BackgroundInfluentialSelf-citationParental Perception of Weight Status and Weight Gain across Childhood
Robinson, E., & Sutin, A. (2016) · Pediatrics · doi:10.1542/peds.2015-3957 · Cited by 83 · see citing works
A randomized trial comparing two approaches to weight loss: Differences in weight loss maintenance
Carels, R. A., Burmeister, J. M., Koball, A. M., Oehlhof, M. W., Hinman, N. G., LeRoy, M., Bannon, E. E., Ashrafioun, L., Storfer‐Isser, A., Darby, L. A., et al. (2013) · Journal of Health Psychology · doi:10.1177/1359105312470156 · Cited by 90 · see citing works
“, 2007), and avoidance of exercise (Vartanian and Novak, 2011).”
BackgroundThe body compassion scale: Development and initial validation
Altman, J. K., Linfield, K., Salmon, P. G., & Beacham, A. O. (2017) · Journal of Health Psychology · doi:10.1177/1359105317718924 · Cited by 89 · see citing works
“Individuals with negative/poor body image are more likely to avoid participation in positive health behaviors (Vartanian and Novak, 2011), experience mood disorders (Jackson et al.”
BackgroundJackson, S. E., & Steptoe, A. (2017) · BMJ Open · doi:10.1136/bmjopen-2016-014592 · Cited by 95 · see citing works
“Previous studies that have examined associations between weight stigma and actual exercise behaviour have produced mixed results.(7) 8 11 13 Our finding linking weight discrimination with reduced physical activity contrasts with one previous study in particular that observed increased levels of physical activity among…”
BackgroundResultInfluentialPhysiotherapists demonstrate weight stigma: a cross-sectional survey of Australian physiotherapists.
Setchell, J., Watson, B., Jones, L., Gard, M., & Briffa, K. (2014) · Journal of Physiotherapy · doi:10.1016/j.jphys.2014.06.020 · Cited by 78 · see citing works
The Negative and Bidirectional Effects of Weight Stigma on Health
Major, B., Tomiyama, J., & Hunger, J. M. (2017) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780190243470.013.27 · Cited by 62 · see citing works
“For example, one study found that the relationship between experiences with weight- based discrimination and a reduced desire to avoid exercising in public was particularly pronounced among individuals who internalized weight bias (Vartanian & Novak, 2011).”
BackgroundMensinger, J. L., & Meadows, A. (2017) · Psychology of Sport and Exercise · doi:10.1016/j.psychsport.2017.01.010 · Cited by 71 · see citing works
“Later evidence noted that this effect was 83 moderated by the participants’ own anti-fat attitudes and internalization of the thin ideal 84 (Vartanian & Novak, 2011).”
BackgroundSchvey, N. A., Marwitz, S. E., Mi, S. J., Galescu, O. A., Broadney, M. M., Young-Hyman, D. L., Brady, S. M., Reynolds, J. C., Tanofsky‐Kraff, M., Yanovski, S. Z., et al. (2019) · Pediatric Obesity · doi:10.1111/ijpo.12538 · Cited by 74 · see citing works
Paved with good intentions: Paradoxical eating responses to weight stigma.
Nolan, L., & Eshleman, A. (2016) · Appetite · doi:10.1016/j.appet.2016.01.027 · Cited by 71 · see citing works
Brief Primary Care Obesity Interventions: A Meta-analysis
Sim, L. A., Lebow, J., Wang, Z., Koball, A., & Murad, M. (2016) · Pediatrics · doi:10.1542/peds.2016-0149 · Cited by 69 · see citing works
Ciciurkaite, G., & Perry, B. L. (2017) · Sociology of Health & Illness · doi:10.1111/1467-9566.12619 · Cited by 81 · see citing works
The Stigma of Obesity Surgery: Negative Evaluations Based on Weight Loss History
Vartanian, L. R., & Fardouly, J. (2013) · Obesity Surgery · doi:10.1007/s11695-013-0918-y · Cited by 64 · see citing works
Self-citationPickett, A. C., & Cunningham, G. B. (2017) · Quest · doi:10.1080/00336297.2016.1145129 · Cited by 63 · see citing works
“Further, Vartanian and Novak (2011) argued that internalization of societal messages about weight was strongly related to exercise avoidance.”
BackgroundWeight Bias as a Social Justice Issue: A Call for Dialogue
Nutter, S., Russell-Mayhew, S., Arthur, N., & Ellard, J. (2017) · doi:10.1037/cap0000125 · Cited by 63
Lent, M., Napolitano, M. A., Wood, G., Argyropoulos, G., Gerhard, G., Hayes, S., Foster, G., Collins, C. A., & Still, C. D. (2014) · Obesity Surgery · doi:10.1007/s11695-014-1455-z · Cited by 63 · see citing works
Dunaev, J., Markey, C. H., & Brochu, P. (2018) · Body image · doi:10.1016/j.bodyim.2018.01.006 · Cited by 61 · see citing works
“…bias internalization, or the holding of negative beliefs about oneself based on weight-based stereotypes, has been found to be associated with psychological distress, disordered eating (O’Brien et al., 2016), lower self-esteem (Pearl & Puhl, 2016), and exercise avoidance (Vartanian & Novak, 2011).”
BackgroundBevan, N., O’Brien, K., Lin, C., Latner, J. D., Vandenberg, B., Jeanes, R., Puhl, R. M., Chen, I., Moss, S. A., & Rush, G. (2021) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph18199957 · Cited by 67 · see citing works
“Previous research in this area had found a relationship between weight stigma and exercise avoidance [16,41]; however, no work has assessed the potential psychosocial factors underpinning the relationship between weight stigma and enjoyment or tendency to avoid physical activity and sport.”
BackgroundZuba, A., & Warschburger, P. (2018) · Body Image · doi:10.1016/j.bodyim.2018.02.008 · Cited by 68 · see citing works
Major, B., Rathbone, J. A., Blodorn, A., & Hunger, J. M. (2020) · Personality and Social Psychology Bulletin · doi:10.1177/0146167220903184 · Cited by 54 · see citing works
“Exposure to weight stigma is also associated with binge eating (Durso et al., 2012) and exercise avoidance (Vartanian & Novak, 2011; Vartanian & Shaprow, 2008)—behaviors that are 1University of California, Santa Barbara, USA 2The University of Queensland, St Lucia, Australia 3Miami University,…”
BackgroundEvaluating the potential roles of body dissatisfaction in exercise avoidance
More, K. R., Phillips, L. A., & Eisenberg, M. H. (2019) · Body Image · doi:10.1016/j.bodyim.2019.01.003 · Cited by 58 · see citing works
Han, S., Agostini, G., Brewis, A., & Wutich, A. (2018) · BMC Obesity · doi:10.1186/s40608-018-0195-3 · Cited by 54 · see citing works
Meadows, A., & Bombak, A. E. (2018) · Fat Studies · doi:10.1080/21604851.2019.1550303 · Cited by 62 · see citing works
“Experience of weight stigma has been linked to avoidance of exercise and reduced exercise intentions in higher-weight adults (Schvey et al. 2016; Vartanian and Novak 2011; Vartanian, Pinkus, and Smyth 2016; Vartanian and Shaprow 2008) and children (for a review, see Salvy et al. 2012), as well as…”
BackgroundVisceral Adipose Tissue Accumulation and Residual Cardiovascular Risk
Jemtel, T. H. L., Samson, R., Milligan, G. P., Jaiswal, A., & Oparil, S. (2018) · Current Hypertension Reports · doi:10.1007/s11906-018-0880-0 · Cited by 56 · see citing works
The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors
Lin, L., & McFerran, B. (2015) · Journal of Public Policy & Marketing · doi:10.1509/jppm.14.020 · Cited by 50 · see citing works
Access to bike lanes and childhood obesity: A systematic review and meta‐analysis
Pan, X., Zhao, L., Luo, J., Li, Y., Zhang, L., Wu, T., Smith, M., Dai, S., & Jia, P. (2020) · Obesity Reviews · doi:10.1111/obr.13042 · Cited by 65 · see citing works
Scientific Weightism: A View of Mainstream Weight Stigma Research Through a Feminist Lens
Calogero, R. M., Tylka, T. L., & Mensinger, J. L. (2016) · Springer eBooks · doi:10.1007/978-3-319-32141-7_2 · Cited by 56 · see citing works
Dikareva, A., Harvey, W. J., Cicchillitti, M., Bartlett, S. J., & Andersen, R. E. (2015) · American Journal of Health Promotion · doi:10.4278/ajhp.140609-qual-270 · Cited by 52 · see citing works
“As discussed earlier, weight-based stigmatizing experiences have a profound effect on body image dissatisfaction and PA avoidance behaviors.(20) These findings reinforce that body image dissatisfaction, at least partially in response to social discrimination, may adversely impact adoption and maintenance of PA.”
BackgroundFat Chance! Experiences and Expectations of Antifat Bias in the Gay Male Community
Foster-Gimbel, O., & Engeln, R. (2016) · Psychology of Sexual Orientation and Gender Diversity · doi:10.1037/sgd0000159 · Cited by 49 · see citing works
Perceived weight discrimination in England: a population-based study of adults aged ⩾50 years
Jackson, S. E., Steptoe, A., Beeken, R. J., Croker, H. A., & Wardle, J. (2014) · International Journal of Obesity · doi:10.1038/ijo.2014.186 · Cited by 47 · see citing works
“E u r op e P M C F und e r s A u t ho r M a nu s c r i p t s problematic eating, 41-44 refusal to diet, 7,45 and avoidance of physical activity, 46,47 and may even lead to weight gain.”
Puhl, R., Luedicke, J., & Heuer, C. A. (2013) · Journal of health communication · doi:10.1080/10810730.2012.757393 · Cited by 46 · see citing works
“…risk of engaging in unhealthy eating behaviors and avoidance of physical activity (Ashmore, Friedman, Reichmann, & Musante, 2008; Carels et al., 2009; Puhl & Heuer, 2009; Puhl et al., 2007; Vartanian & Novak, 2010; Vartanian & Shaprow, 2008), both of which can reinforce weight gain and obesity.”
BackgroundImproving Delivery of the Social Safety Net: The Role of Stigma
Lasky-Fink, J., & Linos, E. (2023) · Journal of Public Administration Research and Theory · doi:10.1093/jopart/muad021 · Cited by 69 · see citing works
“…has been associated with a range of behaviors, including medication adherence (Rao et al., 2007; Rintamaki et al., 2006), motivation to exercise (Vartanian & Novak, 2011; Vartanian & Shaprow, 2008), academic performance (Brown & Lee, 2005), financial decisions (Gladstone et al., 2021) and…”
BackgroundMoving beyond perceptions: internalized stigma in the irritable bowel syndrome
Taft, T., Riehl, M. E., Dowjotas, K., & Keefer, L. (2014) · Neurogastroenterology & Motility · doi:10.1111/nmo.12357 · Cited by 52 · see citing works
A bifactor analysis of the Weight Bias Internalization Scale: What are we really measuring?
Meadows, A., & Higgs, S. (2020) · Body Image · doi:10.1016/j.bodyim.2020.02.013 · Cited by 46 · see citing works
Exposure to Weight-Stigmatizing Media: Effects on Exercise Intentions, Motivation, and Behavior
Pearl, R., Dovidio, J., Puhl, R., & Brownell, K. (2015) · Journal of health communication · doi:10.1080/10810730.2015.1018601 · Cited by 44 · see citing works
“…include unhealthy dietary behaviors and psychological difficulties such as body dissatisfaction, depression, low self-esteem, and drive for thinness (Ashmore, Friedman, Reichmann, & Musante, 2008; Brochu & Dovidio, 2014; Haines, Neumark-Sztainer, Eisenberg, & Hannan, 2006; Vartanian & Novak, 2011).”
BackgroundResultInfluentialOthman, M. S., Ludin, A. F. M., Chen, L. L., Hossain, H., Halim, I. I. A., Sameeha, M. J., & Tahir, A. R. M. (2022) · PLoS ONE · doi:10.1371/journal.pone.0264158 · Cited by 74 · see citing works
Validating a Chinese version of the Weight Self‐stigma Questionnaire for use with obese adults
Lin, K. P., & Lee, M. L. (2017) · International Journal of Nursing Practice · doi:10.1111/ijn.12537 · Cited by 41 · see citing works
Hughes, C. A., Ahern, A. L., Kasetty, H., McGowan, B. M., Parretti, H. M., Vincent, A., & Halford, J. C. G. (2021) · BMJ Open · doi:10.1136/bmjopen-2020-045616 · Cited by 43 · see citing works
Thurston, I., Sonneville, K., Milliren, C., Kamody, R., Gooding, H., & Richmond, T. K. (2017) · Prevention Science · doi:10.1007/s11121-016-0714-8 · Cited by 41 · see citing works
“…with overweight/obesity actually results in poorer weight loss outcomes, greater rates of maladaptive eating, decreased motivation to exercise, and poor self-efficacy for dietary control and exercise (Haines et al. 2006; Puhl and Brownell 2006; Vartanian and Novak 2011; Wott and Carels 2010).”
BackgroundPuhl, R. M., Himmelstein, M. S., Gorin, A. A., & Suh, Y. J. (2017) · Obesity Science & Practice · doi:10.1002/osp4.101 · Cited by 46 · see citing works
Perceived discrimination and self-rated health in Canada: an exploratory study
Mont, J. D., & Forte, T. (2016) · BMC Public Health · doi:10.1186/s12889-016-3344-y · Cited by 39 · see citing works
Obesity Bias in the Gym: An Under-recognized Social Justice, Diversity, and Inclusivity Issue
Cardinal, B. J., Whitney, A. R., Narimatsu, M., Hubert, N., & Souza, B. (2014) · Journal of Physical Education Recreation & Dance · doi:10.1080/07303084.2014.927668 · Cited by 36 · see citing works
“Stated another way, there are people who are “fit and fat,” and that is better than being “unfit and thin,” at least in terms of health and longevity (Wei et al., 1999).”
BackgroundSelf-Regulation, Motivation, and Psychosocial Factors in Weight Management
Teixeira, P. J., Mata, J., Williams, G. C., Gorin, A. A., & Lemieux, S. (2012) · Journal of Obesity · doi:10.1155/2012/582348 · Cited by 37 · see citing works
Physical Activity and the Menstrual Cycle: A Mixed-Methods Study of Women’s Experiences
Kolić, P. V., Sims, D. T., Hicks, K. M., Thomas, L. B., & Morse, C. I. (2021) · Women in Sport and Physical Activity Journal · doi:10.1123/wspaj.2020-0050 · Cited by 47 · see citing works
“Such stigma 687 surrounding exercise during the period has been similarly reported in overweight 688 individuals (Vartanian & Novak, 2011), people with mobility impairments (Mulligan et 689 al., 2017), and the LGBTQ+ community (Herrick & Duncan, 2018) undertaking 690 physical activity.”
BackgroundCarels, R., Hlavka, R., Selensky, J. C., Solar, C., Rossi, J., & Miller, J. C. (2019) · Psychology and Health · doi:10.1080/08870446.2018.1525491 · Cited by 37 · see citing works
“…stereotypes led to significantly diminished exercise and dietary health intentions (Seacat & Mickelson, 2009), and the combination of IWB and the experience of external stigmatisation were associated with increased avoidance of exercise in an overweight adult sample (Vartanian & Novak, 2011).”
BackgroundInfluentialTargeting Body Compassion in the Treatment of Body Dissatisfaction: A Case Study
Altman, J. K., Zimmaro, L. A., & Woodruff‐Borden, J. (2017) · Clinical Case Studies · doi:10.1177/1534650117731155 · Cited by 38 · see citing works
“…domains, including an individual’s reduction of positive health behaviors such as going to the doctor, exercising, and eating a well-balanced diet (Vartanian & Novak, 2011); and an increase in negative health outcomes and maladaptive health behaviors, including an increase in mood disorders…”
Background
- Authors
- Vartanian, L. R., & Novak, S. A.
- Affiliations
- UNSW Sydney (AU)
- Hofstra University (US)
- Corresponding author
- Vartanian, Lenny R.
- ORCID
- Vartanian, Lenny R.
- Venue
- Obesity
- Publisher
- Wiley
- Published
- 2011-04
- Volume
- 19
- Issue
- 4
- Pages
- 757-762
- ISSN
- 1930-7381 (ISSN-L)
- 1930-739X
- OpenAlex
- W2096833543
- Cited by
- 381
- References
- 0
- Citations by year
- 2026: 10 · 2025: 18 · 2024: 20 · 2023: 23 · 2022: 29 · 2021: 62 · 2020: 32 · 2019: 19 · 2018: 34 · 2017: 30 · 2016: 35 · 2015: 19 · 2014: 25 · 2013: 14 · 2012: 7
- FWCI
- 17.58
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Obesity (publishedVersion)
- PubMed (publishedVersion)
- Funders
- American Psychological Foundation
- Topics
- Health Sciences › Health Professions › Pharmacy › Obesity and Health Practices
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
- Keywords
- weight stigma, exercise avoidance, self-esteem, body dissatisfaction, drive for thinness, bulimic symptoms, exercise motivation, weight management
- MeSH terms
- Adolescent, Adult, Aged, Attitude to Health, Body Weight, Bulimia, Defense Mechanisms, Depression, Female, Humans, Longitudinal Studies, Male, Middle Aged, Obesity, Surveys and Questionnaires, Regression Analysis, Self Concept, Exercise, Young Adult, Social Stigma, Self Report
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