Animations about Clinical Trial Participation for Cancer Patients and Survivors
Abstract
Communicating about clinical trials and medical research is challenging. An appropriate communication is essential to reduce some of the barriers associated with poor patients' enrollment in clinical trials and with patients' uninformed consent or uninformed refusal. An experiment was conducted to assess the effects of educational animations compared to brochures with and without visuals, and with the materials currently used by the NIH. These materials focused on explaining placebos, randomization, the steps necessary to enroll in a clinical trial, and how and by who patients' protection is ensured. A total of 1194 cancer patients and survivors completed this 4 by 4 experiment through a Qualtrics panel. The findings showed that animations improved participants knowledge about and attitudes toward clinical trials and were more effective than brochures presenting information from the NIH, especially for those individuals with low motivation and low ability to comprehend health-related information. Several evidence-based theoretical explanations of the functioning of animations are provided.
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Such approaches are likely to be particularly effective for those with lower literacy skills, where English is not the first language, or those with a lower motivation to read lengthy, health-related information.
“Such approaches are also likely to be particularly effective for those with lower literacy skills, where English is not the first language, or those with a lower motivation to read lengthy, health-related information [29].”
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- Authors
- Occa, A., & Morgan, S. E.
- Affiliations
- University of Kentucky (US)
- University of Miami (US)
- Corresponding author
- Occa, Aurora
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2019-09-21
- Volume
- 24
- Issue
- 10
- Pages
- 749-760
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2973439892
- Cited by
- 19
- References
- 69
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 4 · 2023: 2 · 2022: 5 · 2021: 2 · 2020: 2
- FWCI
- 3.07
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Health Sciences › Health Professions › General Health Professions › Patient-Provider Communication in Healthcare
- Keywords
- clinical trial participation, cancer patients, cancer survivors, educational animation, brochures, informed consent, informed refusal, placebo, randomization, patient knowledge, attitudes toward clinical trials, health information understanding, health literacy, patient motivation, patient protection
- MeSH terms
- Cancer Survivors, Adolescent, Adult, Aged, Aged, 80 and over, Clinical Trials as Topic, Computer Graphics, Female, Humans, Health Knowledge, Attitudes, Practice, Male, Middle Aged, Neoplasms, Pamphlets, Patient Education as Topic, Patient Selection, Young Adult
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