The DOI matches its Crossref record; 53 of the 53 references it cites were found in a registry or an index.
Increasing Mental Health Literacy via Narrative Advertising
Abstract
This research explored the effectiveness of narrative advertising and argument advertising in increasing mental illness (depression) literacy. Results showed that narrative advertising was more effective than argument advertising at engaging participants in experiential immersion, resulting in greater sympathy toward those suffering from depression. In addition, narrative advertising better involved participants in issue elaboration and increased willingness to seek professional help. Finally, in comparison with argument advertising, narrative advertisements were rated higher in providing vivid information, resulting in an increase in participants' perceived efficacy in recognizing friends or family suffering from depression.
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“Patients often feel embarrassed or fearful about their diseases due to the stigma and worry about judgment from friends, family, or society [79].”
From Toward Safer Diagnoses: A SEIPS-Based Narrative Review of Diagnostic Errors (2026) · cites this paper as [79]
Citations
Cites
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Corrigan, P. (2004) · American Psychologist · doi:10.1037/0003-066x.59.7.614 · Cited by 3,648 · cited 3×
“…with the signs and symptoms of depression are less likely to believe that depressed individuals are dangerous, and are therefore less likely to express fear of depressed persons or to attempt to distance themselves from depressed persons socially (Angermeyer, Matschinger, & Corrigan, 2004).”
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An Attribution Model of Public Discrimination Towards Persons with Mental Illness
Corrigan, P., Markowitz, F. E., Watson, A., Rowan, D., & Kubiak, M. A. (2003) · Journal of Health and Social Behavior · doi:10.2307/1519806 · Cited by 1,407 · cited 1×
“Moreover, sentiments of pity and compassion are associated positively with helping behavior expressed toward those suffering from depression (Corrigan et al., 2003).”
Background
Research works printed but not linked: 5
- Chang, Journal of Advertising
- Ko H. C., 2006, Negative life events, dysfunctional attitudes, depression and suicide attempt among college students in Taiwan
- Sims A., 1993, British Journal of General Practice, 43, 30
- 2003, A survey exploring depression among taiwanese and people's treatment seeking behaviors
- Vaughan G., 2004, Australian Psychiatry, 12, 113
Cited by
Sorted by citations
Impact of narratives on persuasion in health communication: a meta-analysis
Shen, F., Sheer, V. C., & Li, R. (2015) · Journal of Advertising · doi:10.1080/00913367.2015.1018467 · Cited by 574
Titov, N., Dear, B. F., Johnston, L., Lorian, C., Zou, J., Wootton, B., Spence, J., McEvoy, P. M., & Rapee, R. M. (2013) · PLoS ONE · doi:10.1371/journal.pone.0062873 · Cited by 364
Mass media interventions for reducing mental health-related stigma
Clement, S., Lassman, F., Barley, E. A., Evans-Lacko, S. E., Williams, P. R., Yamaguchi, S., Slade, M., Rüsch, N., & Thornicroft, G. (2013) · Cochrane Database of Systematic Reviews · doi:10.1002/14651858.cd009453.pub2 · Cited by 331
de Graaf, A., Sanders, J., & Hoeken, H. (2016) · Review of Communication Research · doi:10.12840/issn.2255-4165.2016.04.01.011 · Cited by 263
McQueen, A., Kreuter, M. W., Kalesan, B., & Alcaraz, K. I. (2011) · Health Psychology · doi:10.1037/a0025395 · Cited by 249
Metadata
- Authors
- Chang, C.
- Affiliations
- National Chengchi University (TW)
- Corresponding author
- Chang, Chingching
- ORCID
- Chang, Chingching
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2008-02-08
- Volume
- 13
- Issue
- 1
- Pages
- 37-55
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2084302167
- Cited by
- 113
- References
- 53
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 10 · 2023: 12 · 2022: 6 · 2021: 5 · 2020: 11 · 2019: 12 · 2018: 5 · 2017: 6 · 2016: 9 · 2015: 6 · 2014: 7 · 2013: 8 · 2012: 2
- FWCI
- 58.22
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Communication › Media Influence and Health
- Health Sciences › Medicine › Psychiatry and Mental health › Mental Health Treatment and Access
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- mental health literacy, depression, narrative advertising, empathy, help-seeking, perceived efficacy, health communication
- MeSH terms
- Adult, Advertising, Analysis of Variance, Depression, Educational Status, Female, Humans, Male, Mental Health, Regression Analysis, Taiwan
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