The DOI matches its Crossref record; 53 of the 53 references it cites were found in a registry or an index.
Increasing Mental Health Literacy via Narrative Advertising
Abstract
This research explored the effectiveness of narrative advertising and argument advertising in increasing mental illness (depression) literacy. Results showed that narrative advertising was more effective than argument advertising at engaging participants in experiential immersion, resulting in greater sympathy toward those suffering from depression. In addition, narrative advertising better involved participants in issue elaboration and increased willingness to seek professional help. Finally, in comparison with argument advertising, narrative advertisements were rated higher in providing vivid information, resulting in an increase in participants' perceived efficacy in recognizing friends or family suffering from depression.
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From Toward Safer Diagnoses: A SEIPS-Based Narrative Review of Diagnostic Errors (2026) · cites this paper as [79]
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Cited by
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Impact of narratives on persuasion in health communication: a meta-analysis
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Metadata
- Authors
- Chang, C.
- Affiliations
- National Chengchi University (TW)
- Corresponding author
- Chang, Chingching
- ORCID
- Chang, Chingching
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2008-02-08
- Volume
- 13
- Issue
- 1
- Pages
- 37-55
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2084302167
- Cited by
- 113
- References
- 53
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 10 · 2023: 12 · 2022: 6 · 2021: 5 · 2020: 11 · 2019: 12 · 2018: 5 · 2017: 6 · 2016: 9 · 2015: 6 · 2014: 7 · 2013: 8 · 2012: 2
- FWCI
- 58.22
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Communication › Media Influence and Health
- Health Sciences › Medicine › Psychiatry and Mental health › Mental Health Treatment and Access
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- mental health literacy, depression, narrative advertising, empathy, help-seeking, perceived efficacy, health communication
- MeSH terms
- Adult, Advertising, Analysis of Variance, Depression, Educational Status, Female, Humans, Male, Mental Health, Regression Analysis, Taiwan
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