Cited by 495Organic Food and AgricultureEnvironmental Sustainability in BusinessPro-Environmental Behavior and Attitudes

The DOI matches its Crossref record; 34 of the 39 references it cites were found in a registry or an index.

The role of subjective norms in forming the intention to purchase green food

Open access

Ham, Marija, Jeger, Marina, Frajman Ivković, Anita·2015·Economic Research-Ekonomska Istraživanja

DOI 10.1080/1331677x.2015.1083875

Open this paper in CoChat — free account Open PDF

Abstract

The purpose of this article is to analyse the specific role of two types of subjective norms in forming the intention to purchase green food. Based on the outcomes of a questionnaire completed by a sample of 411 household primary shoppers from a transitional country in the Southeast Europe region, we developed three models that depict the predictive power of attitudes, perceived behavioural control and subjective norms, and confirmed a significant positive relationship between green food purchasing intention and all three antecedents. Furthermore, regression analysis revealed two important theoretical insights: (1) descriptive norms represent statistically significant predictors of green food purchase behaviour; and (2) incorporating both social and descriptive norms increases the variance explained in intention. The latter also empirically proves that the meaning behind the two variables (social and descriptive norms) is different. These results contribute to the strengthening of the theory of planned behaviour in the part which has so far been referred to as the weakest link.

Integrity signals

Registry

Crossref · 10.1080/1331677x.2015.1083875

Cites

34 of 34 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
Efficacy of the Theory of Planned Behaviour: A meta‐analytic review
Armitage, C. J., & Conner, M. (2001) · British Journal of Social Psychology · doi:10.1348/014466601164939 · Cited by 9,970
Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1
Ajzen, I. (2002) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2002.tb00236.x · Cited by 7,629
Competing models of entrepreneurial intentions
Krueger, N. F., Reilly, M. D., & Carsrud, A. L. (2000) · Journal of Business Venturing · doi:10.1016/s0883-9026(98)00033-0 · Cited by 5,994
International Journal of Business and Social Science
Yüksel, A., Demir, B., & Sayımer, İ. (2018) · International Journal of Business and Social Science · doi:10.30845/ijbss · Cited by 4,290
African Journal of Business Management
Baten, M. A., & Kamil, A. A. (2026) · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · doi:10.5897/ajbm · Cited by 4,206
Mediterranean journal of social sciences
(2020) · Mediterranean Journal of Social Sciences · doi:10.5901/mjss · Cited by 3,225
Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap
Vermeir, I., & Verbeke, W. (2006) · Journal of Agricultural and Environmental Ethics · doi:10.1007/s10806-005-5485-3 · Cited by 2,524
Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
Han, H., Hsu, L.-T. J., & Sheu, C. (2009) · Tourism Management · doi:10.1016/j.tourman.2009.03.013 · Cited by 2,146
Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis
Rivis, A., & Sheeran, P. (2003) · Current Psychology · doi:10.1007/s12144-003-1018-2 · Cited by 1,258

Show all 39 references

Research works printed but not linked: 13

10.1111/jasp.2002.32.issue-4 · DOI
Brčić-Stipčević V., 2011, Tržište: časopis za tržišnu teoriju i praksu, 23, 189
10.1111/bjso.1986.25.issue-2 · DOI
Ham M., 2009, Tržište: časopis za tržišnu teoriju i praksu, 21, 183
Krupka Z., 2011, Tržište, 2, 247
Mejovšek M., 2003, Uvod u metode znanstvenog istraživanja u društvenim i humanističkim znanostima
10.1111/ijc.2008.32.issue-2 · DOI
Renko S., 2009, Ekonomski pregled, 60, 385
Saleki Z. S., 2012, Interdisiplinary Journal of Contemporary Research in Business, 4, 98
Štefanić I., 2001, Die Bodenkultur, 52, 243
Tan T. H., 2013, Asian Social Science, 9, 181
Voon J. P., 2011, International Food and Agribusiness Management Review, 14, 103
10.1111/jasp.1994.24.issue-24 · DOI

Sorted by citations

Exploring ethical consumption of generation Z: theory of planned behaviour
Djafarova, E., & Foots, S. (2022) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-10-2021-1405 · Cited by 387
Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty
Moriuchi, E. (2019) · Psychology and Marketing · doi:10.1002/mar.21192 · Cited by 307
Predicting FinTech innovation adoption in South Africa: the case of cryptocurrency
Mazambani, L., & Mutambara, E. (2019) · African Journal of Economic and Management Studies · doi:10.1108/ajems-04-2019-0152 · Cited by 212
Consumers’ intention-based influence factors of renewable energy adoption in Pakistan: a structural equation modeling approach
Irfan, M. F., Zhao, Z.-Y., Rehman, A., Öztürk, İ., & Li, H. (2020) · Environmental Science and Pollution Research · doi:10.1007/s11356-020-10504-w · Cited by 180
The influence of consumers’ intention factors on willingness to pay for renewable energy: a structural equation modeling approach
Irfan, M. F., Zhao, Z.-Y., Li, H., & Rehman, A. (2020) · Environmental Science and Pollution Research · doi:10.1007/s11356-020-08592-9 · Cited by 185
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
Hollebeek, L. D., Menidjel, C., Sarstedt, M., Jansson, J., & Urbonavičius, S. (2024) · Psychology and Marketing · doi:10.1002/mar.21957 · Cited by 207
Towards Building Sustainable Consumption: A Study of Second-Hand Buying Intentions
Borusiak, B., Szymkowiak, A., Horská, E., Raszka, N., & Żelichowska, E. (2020) · Sustainability · doi:10.3390/su12030875 · Cited by 175
Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior
Amin, M. A., Arefin, M. S., Alam, M. R., Ahammad, T., & Hoque, M. R. (2021) · Journal of Food Products Marketing · doi:10.1080/10454446.2021.1906817 · Cited by 159
Factors affecting intention to prepare for mitigation of “the big one” earthquake in the Philippines: Integrating protection motivation theory and extended theory of planned behavior
Ong, A. K. S., Prasetyo, Y. T., Lagura, F. C., Ramos, R. N., Sigua, K. M., Villas, J. A., Young, M. N., Diaz, J. F. T., Persada, S. F., & Redi, A. A. N. P. (2021) · International Journal of Disaster Risk Reduction · doi:10.1016/j.ijdrr.2021.102467 · Cited by 137
Drivers of sustainable entrepreneurial intentions among university students: an integrated model from a developing world context
Agu, A. G., Kalu, O. O., Esi-Ubani, C. O., & AGU, P. C. (2021) · International Journal of Sustainability in Higher Education · doi:10.1108/ijshe-07-2020-0277 · Cited by 123
Acceptance of remanufactured products in the circular economy: an empirical study in India
Singhal, D., Tripathy, S., & Jena, S. K. (2019) · Management Decision · doi:10.1108/md-06-2018-0686 · Cited by 107
Predicting required and voluntary employee green behavior using the theory of planned behavior
Khalid, B., Shahzad, K., Shafi, M. Q., & Paillé, P. (2022) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.2270 · Cited by 112
The role of individual characteristics in shaping digital entrepreneurial intention among university students: Evidence from Saudi Arabia
Elnadi, M., & Gheith, M. H. (2023) · Thinking Skills and Creativity · doi:10.1016/j.tsc.2023.101236 · Cited by 116
The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values
Ali, S., Danish, M., Khuwaja, F. M., Sajjad, M. S., & Zahid, H. (2019) · Environments · doi:10.3390/environments6050053 · Cited by 99
Evaluating the roles of the farmer's cooperative for fostering environmentally friendly production technologies-a case of kiwi-fruit farmers in Meixian, China
Sarkar, A., Wang, H., Rahman, A., Lu, Q., & Memon, W. H. (2021) · Journal of Environmental Management · doi:10.1016/j.jenvman.2021.113858 · Cited by 89
The Development of a Design Theory for Web Based Information Systems
Emadi, J. (2023) · Journal of Robotics Spectrum · doi:10.53759/9852/jrs202301002 · Cited by 84
Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence
Cai, X., Cebollada, J., & Cortiñas, M. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103141 · Cited by 95
Influences on purchase intentions of organic food consumers in an emerging economy
Dangi, N., Narula, S. A., & Gupta, S. K. (2020) · Journal of Asia Business Studies · doi:10.1108/jabs-12-2019-0364 · Cited by 82
Personality trait of conscientiousness impact on tacit knowledge sharing: the mediating effect of eagerness and subjective norm
Obrenovic, B., Du, J., Godinić, D., & Tsoy, D. (2021) · Journal of Knowledge Management · doi:10.1108/jkm-01-2021-0066 · Cited by 100
Predicting attitude and intention to reduce food waste using the environmental values-beliefs-norms model and the theory of planned behavior
Mamun, A. A., Ma, Y., Reza, M. N. H., Ahmad, J., Hussain, W. M. H. W., & Lili, Z. (2024) · Food Quality and Preference · doi:10.1016/j.foodqual.2024.105247 · Cited by 93
Assessing the macroeconomic impacts of individual behavioral changes on carbon emissions
Niamir, L., Kiesewetter, G., Wagner, F., Schöpp, W., Filatova, T., Voinov, A. A., & Bressers, H. T. A. (2019) · Climatic Change · doi:10.1007/s10584-019-02566-8 · Cited by 74
Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis
Leclercq-Machado, L., Álvarez-Risco, A., Gómez-Prado, R., Cuya-Velásquez, B. B., Esquerre-Botton, S., Morales-Ríos, F., Almanza-Cruz, C., Castillo-Benancio, S., Anderson-Seminario, M. D. L. M., Del-Aguila-Arcentales, S., et al. (2022) · Sustainability · doi:10.3390/su14169965 · Cited by 112
Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo‐Yusta, A., Martínez‐Ruiz, M. P., & Pérez–Villarreal, H. H. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102885 · Cited by 82
Consumers’ Intention toward Mitigation of Plate Waste Behaviour in Restaurants – Development of Conceptual Model
Salins, M., & Aithal, P. S. (2023) · International Journal of Management Technology and Social Sciences · doi:10.47992/ijmts.2581.6012.0279 · Cited by 72
Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan
Aslam, W., Ham, M., & Arif, I. (2017) · Market-Tržište · doi:10.22598/mt/2017.29.2.161 · Cited by 73
Self-citation
Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong
Wong, E. Y. C., Chan, F. F. Y., & So, S. C. K. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.118404 · Cited by 68
Investigating factors influencing decision-makers’ intention to adopt Green IT in Malaysian manufacturing industry
Asadi, S., Nilashi, M., Safaei, M., Abdullah, R., Saeed, F., Yadegaridehkordi, E., & Samad, S. (2019) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2019.04.028 · Cited by 69
The Validity of the Theory of Planned Behaviour for Understanding People’s Beliefs and Intentions toward Reusing Medicines
Alhamad, H., & Donyai, P. (2021) · Pharmacy · doi:10.3390/pharmacy9010058 · Cited by 81
A review of social roles in green consumer behaviour
Xiao, J., Zhi, Y., Li, Z., & Chen, Z. (2022) · International Journal of Consumer Studies · doi:10.1111/ijcs.12865 · Cited by 78
Factors influencing consumers’ repurchase behavior on fresh food e-commerce platforms: An empirical study
Liu, M., Jia, W., Yan, W., & He, J. (2023) · Advanced Engineering Informatics · doi:10.1016/j.aei.2023.101936 · Cited by 72
Facilitating a transition to a circular economy in construction projects: intermediate theoretical models based on the theory of planned behaviour
Adabre, M. A., Chan, A. P. C., Darko, A., & Hosseini, M. R. (2022) · Building Research & Information · doi:10.1080/09613218.2022.2067111 · Cited by 63
Exploring social media determinants in fostering pro-environmental behavior: insights from social impact theory and the theory of planned behavior
Liao, C.-H. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1445549 · Cited by 61
Towards the establishment of renewable energy technologies' market: An assessment of public acceptance and use in Pakistan
Shakeel, S. R., & Rahman, S. U. (2018) · Journal of Renewable and Sustainable Energy · doi:10.1063/1.5033454 · Cited by 60
Social support as a driver of social entrepreneurial intentions: the moderating roles of entrepreneurial education and proximity to the US small business administration
Seyoum, B., Chinta, R. C., & Mujtaba, B. G. (2021) · Journal of Small Business and Enterprise Development · doi:10.1108/jsbed-08-2020-0306 · Cited by 58
The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion
Cayaban, C. J. G., Prasetyo, Y. T., Persada, S. F., Borres, R. D., Gumasing, M. J. J., & Nadlifatin, R. (2023) · Sustainability · doi:10.3390/su15118502 · Cited by 78
Unraveling behavioral factors influencing the adoption of urban air mobility from the end user's perspective in Tehran – A developing country outlook
Karami, H., Abbasi, M., Samadzad, M., & Karami, A. (2023) · Transport Policy · doi:10.1016/j.tranpol.2023.10.010 · Cited by 58
Determinants of perceived usefulness of social media in university libraries: Subjective norm, image and voluntariness as indicators
Izuagbe, R., Ifijeh, G. I., Izuagbe-Roland, E. I., Olawoyin, O. R., & Ogiamien, L. O. (2019) · The Journal of Academic Librarianship · doi:10.1016/j.acalib.2019.03.006 · Cited by 58
Pro-veganism on Instagram
Phua, J., Jin, S. A., & Kim, J. (2020) · Online Information Review · doi:10.1108/oir-06-2019-0213 · Cited by 58
Information Needs of Breast Cancer Patients: Theory-Generating Meta-Synthesis
Lu, H., Xie, J., Gerido, L. H., Cheng, Y., Ya, C., & Sun, L. (2020) · Journal of Medical Internet Research · doi:10.2196/17907 · Cited by 62
Pro-Environmental Behavior Predicted by Media Exposure, SNS Involvement, and Cognitive and Normative Factors
Liu, Y., & Li, X. (2021) · Environmental Communication · doi:10.1080/17524032.2021.1922479 · Cited by 57
Impact of environmental awareness and knowledge on purchase intention of an eco-friendly hotel: mediating role of habits and attitudes
Tavitiyaman, P., Zhang, X., & Chan, H. M. (2024) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-08-2023-0580 · Cited by 72
The environmentally friendly role of edible insect restaurants in the tourism industry: applying an extended theory of planned behavior
Choe, J. Y., Kim, J. J., & Hwang, J. (2020) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-04-2020-0352 · Cited by 63
Hotel CSR and job satisfaction: A chaordic perspective
Farmaki, A., Pappas, N. V., Kvasova, O., & Stergiou, D. P. (2022) · Tourism Management · doi:10.1016/j.tourman.2022.104526 · Cited by 55
A proposed adoption model for green IT in manufacturing industries
Asadi, S., Nilashi, M., Samad, S., Rupani, P. F., Kamyab, H., & Abdullah, R. (2021) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2021.126629 · Cited by 59
Factors affecting elementary and junior high school teachers’ behavioral intentions to school disaster preparedness based on the theory of planned behavior
Wang, J., & Tsai, N. (2021) · International Journal of Disaster Risk Reduction · doi:10.1016/j.ijdrr.2021.102757 · Cited by 54
Social media adoption behaviour: Consumer innovativeness and participation intention
Kamboj, S., & Sharma, M. (2022) · International Journal of Consumer Studies · doi:10.1111/ijcs.12848 · Cited by 59
Applying an extended theory of planned behavior to examine state-branded food product purchase behavior: The moderating effect of gender
Shin, Y. H., Jung, S. E., Im, J., & Severt, K. (2020) · Journal of Foodservice Business Research · doi:10.1080/15378020.2020.1770043 · Cited by 53
Factors influencing intention to follow the “stay at home” policy during the COVID-19 pandemic
Sumaedi, S., Bakti, I., Rakhmawati, T., Widianti, T., Astrini, N. J., Damayanti, S., Massijaya, M. A., & Jati, R. K. (2020) · International Journal of Health Governance · doi:10.1108/ijhg-05-2020-0046 · Cited by 52
Green purchase intention factors: A systematic review and research agenda
Patiño-Toro, O. N., Valencia-Arías, A., Palacios-Moya, L., Uribe-Bedoya, H., Valencia, J., Londoño-Celis, W., & Gallegos, A. (2024) · Sustainable Environment · doi:10.1080/27658511.2024.2356392 · Cited by 83
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel
Irfan, M., Malik, M. S., & Zubair, S. K. (2022) · SAGE Open · doi:10.1177/21582440221099522 · Cited by 63
Preservice teachers’ beliefs and intentions about integrating mathematics teaching and learning ICTs in their classrooms
Ndlovu, M., Ramdhany, V., Spangenberg, E. D., & Govender, R. (2020) · ZDM · doi:10.1007/s11858-020-01186-2 · Cited by 47
Behavioral Intention to Purchase Sustainable Food: Generation Z’s Perspective
Jakubowska, D., Dąbrowska, A. Z., Pachołek, B., & Sady, S. (2024) · Sustainability · doi:10.3390/su16177284 · Cited by 63
An FsQCA Investigation of eWOM and Social Influence on Product Adoption Intention
Phung, M. T., Ly, P. T. M., Nguyen, T. T., & Nguyen-Thanh, N. (2020) · Journal of Promotion Management · doi:10.1080/10496491.2020.1729318 · Cited by 46
Gamification of E-Learning in African Universities
Mustafa, A. S., Alkawsi, G. A., Ofosu‐Ampong, K., Vanduhe, V. Z., Garcia, M. B., & Baashar, Y. M. (2021) · Advances in human and social aspects of technology book series · doi:10.4018/978-1-7998-8089-9.ch005 · Cited by 45
I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention
Hanafiah, M. H., Md Zain, N. A., Azinuddin, M., & Mior Shariffuddin, N. S. (2026) · Journal of Tourism Futures · doi:10.1108/jtf-10-2021-0235 · Cited by 50
Theory of planned behavior in predicting the construction of eco-friendly houses
Alphonsa Jose, K., & Sia, S. K. (2022) · Management of Environmental Quality An International Journal · doi:10.1108/meq-10-2021-0249 · Cited by 60
Food choice motives and dining-out leftover prevention behavior: Integrated perspectives of planned behavior and norm activation
Teng, C.-C. C., Wang, Y., & Chuang, C.-J. (2022) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2022.103309 · Cited by 45
Examining the Impact of Product Involvement, Subjective Norm and Perceived Behavioral Control on Investment Intentions of Individual Investors in Pakistan
Ibrahim, Y., & Arshad, I. (2017) · Investment Management and Financial Innovations · doi:10.21511/imfi.14(4).2017.15 · Cited by 41
The intention of religious leaders to use Islamic banking services: the case of Indonesia
Janah, N., Medias, F., & Pratiwi, E. K. (2020) · Journal of Islamic marketing · doi:10.1108/jima-01-2020-0012 · Cited by 41
Exploring the role of consumer ethnocentrism in predicting the purchase intention for locally produced organic food in an emerging market
Chaturvedi, P., Agnihotri, D., & Tripathi, V. (2023) · British Food Journal · doi:10.1108/bfj-04-2023-0323 · Cited by 47
Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic
Amin, M. A., Arefin, M. S., Alam, M. S., & Rasul, T. (2022) · Journal of Global Marketing · doi:10.1080/08911762.2021.2018750 · Cited by 44
Determinant analysis of employee attitudes toward pro-environmental behavior in textile firms of Pakistan: a serial mediation approach
Nisar, S., Khan, N. R., & Khan, M. R. (2021) · Management of Environmental Quality An International Journal · doi:10.1108/meq-11-2020-0270 · Cited by 37
Determinants of Fast-Food Consumption in Romania: An Application of the Theory of Planned Behavior
Bîlbîie, A., Druică, E., Dumitrescu, R., Aducovschi, D., SAKIZLIAN, R., & Sakizlian, M. (2021) · Foods · doi:10.3390/foods10081877 · Cited by 40
Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness
Escobar-Farfán, M., García-Salirrosas, E. E., Guerra-Velásquez, M., Veas-González, I., Gómez-Bayona, L., & Gallardo-Canales, R. (2025) · Nutrients · doi:10.3390/nu17071140 · Cited by 36
The Theory of Planned Behavior to Predict Protective Behavioral Intentions against PM2.5 in Parents of Young Children from Urban and Rural Beijing, China
Liu, S., Chiang, Y.-T., Tseng, C.-C., Ng, E., Yeh, G.-L., & Fang, W. (2018) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph15102215 · Cited by 38
Determinants of Sustainability-Oriented Entrepreneurial Intentions of University Students
Fatoki, O. (2020) · Southern African Business Review · doi:10.25159/1998-8125/7795 · Cited by 36
The Influence of Financial Literacy and Reference Group toward Consumptive Behavior Across Senior High School Students
Ridhayani, F., & Johan, I. R. (2020) · Journal of Consumer Sciences · doi:10.29244/jcs.5.1.29-45 · Cited by 35
Information privacy behavior in the use of Facebook apps: A personality-based vulnerability assessment
van der Schyff, K., Flowerday, S., & Lowry, P. B. (2020) · Heliyon · doi:10.1016/j.heliyon.2020.e04714 · Cited by 35
Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
Chilón-Troncos, R. F., García-Salirrosas, E. E., Escobar‐Farfán, M., Millones-Liza, D. Y., & Villar-Guevara, M. (2024) · Frontiers in Nutrition · doi:10.3389/fnut.2024.1353569 · Cited by 45
Exploring the key factors influencing the actual usage of digital tax platforms
Abu-Silake, S. A., Alshurafat, H., Alaqrabawi, M., & Shehadeh, M. (2024) · Discover Sustainability · doi:10.1007/s43621-024-00241-2 · Cited by 57
Boosting ecological food consumption behavior among millennials: role of health consciousness, perceived consumer effectiveness and ethical self-identity
Amin, S., & Tarun, M. T. (2022) · Management of Environmental Quality An International Journal · doi:10.1108/meq-07-2021-0180 · Cited by 34
Cyber-entrepreneurial intention among students in Public Universities: evidence from an Emerging Country
Zadeh, A. V., Ganesan, V., Hanifah, H. M., Teoh, A. P., & Ramayah, T. (2022) · Education and Information Technologies · doi:10.1007/s10639-022-11362-4 · Cited by 40
Examining students’ behavior towards campus security preparedness exercise: The role of perceived risk within the theory of planned behavior
Tan, K., Sia, J. K.-M., & Tang, K. H. D. (2020) · Current Psychology · doi:10.1007/s12144-020-00951-6 · Cited by 34
RETRACTED: Pathways toward entrepreneurial intention among Malaysian universities’ students
Bazkiaei, H. A., Khan, N. U., Irshad, A. U. R., & Ahmed, A. (2021) · Business Process Management Journal · doi:10.1108/bpmj-01-2021-0021 · Cited by 33
Retracted
Intention to Use Mobile Payment System by Ethnicity: A Partial Least Squares Multi-group Approach
Tan, K., Memon, M. A., Sim, P.-L., Leong, C., Soetrisno, F. K., & Hussain, K. (2019) · Asian Journal of Business Research · doi:10.14707/ajbr.190055 · Cited by 31
Determinants Influencing Consumers Purchasing Intention for Sustainable Fashion: Evidence from Ho Chi Minh City
Ho, T. T. H., Trinh Ngoc Phuong, V. U., & Vu, H. M. (2020) · Journal of Asian Finance Economics and Business · doi:10.13106/jafeb.2020.vol7.no11.977 · Cited by 40
Menu labeling influence on purchase behaviors: Applying the theory of planned behavior and health consciousness
Rahamat, S., Jeong, E., Arendt, S. W., & Xu, Y. (2022) · Appetite · doi:10.1016/j.appet.2022.105967 · Cited by 31
Public behavior in reducing urban air pollution: an application of the theory of planned behavior in Lahore
Parveen, R., & Ahmad, A. (2020) · Environmental Science and Pollution Research · doi:10.1007/s11356-020-08235-z · Cited by 33
Determinants of Consumers’ Purchase Intentions of Organic Vegetables: Some Insights from Malaysia
Sukı, N. M. (2017) · Journal of Food Products Marketing · doi:10.1080/10454446.2017.1280717 · Cited by 30
Transhumanism and Engagement-Facilitating Technologies in Society
Guerreiro, J., Loureiro, S. M. C., Romero, J., Itani, O. S., & Eloy, S. (2021) · Journal of Promotion Management · doi:10.1080/10496491.2021.2009615 · Cited by 29
Sustainable purchase intentions towards organic food during Covid-19 pandemic: an exploratory study on Indian consumers
Raj, V. A., Rai, S., & Jasrotia, S. (2023) · Social Responsibility Journal · doi:10.1108/srj-01-2022-0022 · Cited by 24
UNDERSTANDING YOUNGER TOURIST’ INTENTION TOWARD ENVIRONMENTALLY RESPONSIBLE BEHAVIOR
Fenitra, R. M., Handriana, T., Premananto, G. C., & Usman, I. (2021) · GeoJournal of Tourism and Geosites · doi:10.30892/gtg.362spl12-694 · Cited by 28
Exploring green purchasing intentions and behaviours among Vietnamese Generation Z: A perspective from the theory of planned behaviour
Ngo, Q., Nguyen, T.-D., & Phan, N.-B. (2025) · PLoS ONE · doi:10.1371/journal.pone.0323879 · Cited by 27
Attitudes and perceptions of people with a learning disability, family carers, and paid care workers towards cancer screening programmes in the United Kingdom: A qualitative systematic review and meta‐aggregation
Byrnes, K., Hamilton, S., McGeechan, G. J., O’Malley, C. L., Mankelow, J., & Giles, E. L. (2019) · Psycho-Oncology · doi:10.1002/pon.5311 · Cited by 30
Explaining inequalities in fruit and vegetable intake in Europe: The role of capabilities, opportunities and motivations
Craveiro, D., Marques, S., Zvěřinová, I., Máca, V., Ščasný, M., Chiabai, A., Suárez, C., Martínez-Juárez, P., de Jalón, S. G., Quiroga, S., et al. (2021) · Appetite · doi:10.1016/j.appet.2021.105283 · Cited by 27
What leads underage teenagers to ride motorcycles without a permit? Utility vs parental permissiveness
Nguyen, M. H., Pojani, D., & Nguyen-Phuoc, D. Q. (2023) · Journal of Transport & Health · doi:10.1016/j.jth.2023.101569 · Cited by 26
Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?
Boyer, S., Jiang, Z., & Lyu, J. (2024) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2024.2317796 · Cited by 28
Green purchase behavior in circular packaging: The case of young consumers in Indonesia
Ramadhanti, F., Suryandaru, R. A., & Amelia, N. (2024) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2024.100208 · Cited by 25
Views of Indonesian consumer towards medical tourism experience in Malaysia
Saragih, H. S., & Jonathan, P. (2019) · Journal of Asia Business Studies · doi:10.1108/jabs-04-2018-0135 · Cited by 25
Why taiwanese seniors use technology
Ellis, M. E., Downey, J. P., Chen, A. N., & Lu, H.-K. (2021) · Asia Pacific Management Review · doi:10.1016/j.apmrv.2021.01.001 · Cited by 25
Application of the extended theory of planned behavior to understand Chinese students’ intention to improve their oral health behaviors: a cross-sectional study
Shi, H., Wang, J., Huang, R., Zhao, J., Zhang, Y., Jiang, N., Tanimoto, T. E., Ozaki, A., Shao, C., Wang, J., et al. (2021) · BMC Public Health · doi:10.1186/s12889-021-12329-9 · Cited by 25
Who Buys Surplus Meals? An Exploratory Survey in Danish Canteens
Pandey, S., Budhathoki, M., Feng, K., Thomsen, M., & Reinbach, H. C. (2023) · Foods · doi:10.3390/foods12051035 · Cited by 26
National survey identifying community pharmacist preceptors’ experience, knowledge, attitudes, and behaviors influencing intent to recommend cannabidiol products
Nichols, M. A., Arnett, S. J., Fa, B., Marchionda, R. A., Cutting, M. C., McDonald, M. R., & Miller, M. L. (2021) · Journal of the American Pharmacists Association · doi:10.1016/j.japh.2021.01.016 · Cited by 24
Parents' intentions toward preschool children's myopia preventive behaviors: Combining the health belief model and the theory of planned behavior
Jiang, N., Chen, J., Cao, H., Liu, Y., Zhang, Y., Wang, Q., Wang, T. W., Zhao, H., Lu, H. J., Yang, L., et al. (2022) · Frontiers in Public Health · doi:10.3389/fpubh.2022.1036929 · Cited by 24
Antecedents of Gen Z’s green purchase intention in Vietnam’s fashion industry with the moderating role of greenwash perception
Duc, A., Ha, D. L., Phan, T. T. L., Bui, T. M., Le, T. L. T., Tran, M. N., & Dang, D. Q. (2025) · PLoS ONE · doi:10.1371/journal.pone.0324923 · Cited by 34
Behavioral intentions of different religions
Jumani, Z. A., & Sukhabot, S. (2019) · Journal of Islamic marketing · doi:10.1108/jima-07-2018-0112 · Cited by 23
COVID-19 pandemic and entrepreneurial intention among university students: a contextualisation of the Igbo Traditional Business School
Agu, A. G., Onwuka, O. O., Okocha, E. R., & Madichie, N. O. (2021) · African Journal of Economic and Management Studies · doi:10.1108/ajems-05-2021-0227 · Cited by 24
Consumer Behavior Analysis and Open Innovation on Actual Purchase from Online Live Selling: A Case Study in the Philippines
Ong, A. K., German, J. D., Almario, A., Vistan, J. M. V., Galang, J. A. P., Dantis, J. R., & Balboa, E. (2024) · Journal of Open Innovation: Technology, Market and Complexity · doi:10.1016/j.joitmc.2024.100283 · Cited by 30
Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption
Agu, A. G., Etuk, S. G., & Madichie, N. O. (2022) · Sustainability · doi:10.3390/su14138077 · Cited by 22
Empowering entrepreneurial intention through entrepreneurial self-efficacy: comparison of farmers with and without entrepreneurial experience in Taiwan
Liang, C., & Chen, C.-C. (2020) · Asia Pacific Business Review · doi:10.1080/13602381.2020.1857069 · Cited by 21

Authors: Ham, M., Jeger, M., & Frajman Ivković, A.
Affiliations: University of Osijek (HR)
Corresponding author: Ham, Marija
ORCID: Ham, Marija
Venue: Economic Research-Ekonomska Istraživanja
Publisher: Informa UK Limited
Published: 2015-01
Volume: 28
Issue: 1
Pages: 738-748
ISSN: 1331-677X (ISSN-L)
1848-9664
DOI: 10.1080/1331677x.2015.1083875
OpenAlex: W2175079103
Cited by: 495
References: 39
Citations by year: 2026: 38 · 2025: 66 · 2024: 79 · 2023: 76 · 2022: 79 · 2021: 64 · 2020: 41 · 2019: 31 · 2018: 12 · 2017: 7 · 2016: 2
FWCI: 8.46
Type: journal article
Language: en
Open access: gold
doi.org
Licence: cc-by
Locations: Economic Research-Ekonomska Istraživanja (publishedVersion, cc-by)
RePEc: Research Papers in Economics (submittedVersion)
University of Zagreb University Computing Centre (SRCE) (submittedVersion, other-oa)
Topics: Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
Keywords: green food, purchase intention, subjective norms, descriptive norms, social norms, theory of planned behavior, perceived behavioral control, consumer attitudes, sustainable consumption, Southeastern Europe

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

The role of subjective norms in forming the intention to purchase green food

Abstract

Overview

Integrity signals

Verification

Claims the paper makes

Claims other papers make about this one

Citations

Cites

Cited by

Related

Metadata

Record

About these checks