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Cited by 495Organic Food and AgricultureEnvironmental Sustainability in BusinessPro-Environmental Behavior and Attitudes

The DOI matches its Crossref record; 34 of the 39 references it cites were found in a registry or an index.

The role of subjective norms in forming the intention to purchase green food

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Ham, Marija, Jeger, Marina, Frajman Ivković, Anita·2015·Economic Research-Ekonomska Istraživanja
DOI 10.1080/1331677x.2015.1083875
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Abstract

The purpose of this article is to analyse the specific role of two types of subjective norms in forming the intention to purchase green food. Based on the outcomes of a questionnaire completed by a sample of 411 household primary shoppers from a transitional country in the Southeast Europe region, we developed three models that depict the predictive power of attitudes, perceived behavioural control and subjective norms, and confirmed a significant positive relationship between green food purchasing intention and all three antecedents. Furthermore, regression analysis revealed two important theoretical insights: (1) descriptive norms represent statistically significant predictors of green food purchase behaviour; and (2) incorporating both social and descriptive norms increases the variance explained in intention. The latter also empirically proves that the meaning behind the two variables (social and descriptive norms) is different. These results contribute to the strengthening of the theory of planned behaviour in the part which has so far been referred to as the weakest link.

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Citations

Cites

Research works printed but not linked: 13

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  13. 10.1111/jasp.1994.24.issue-24 · DOI

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Metadata

Authors
Ham, M., Jeger, M., & Frajman Ivković, A.
Affiliations
University of Osijek (HR)
Corresponding author
Ham, Marija
ORCID
Ham, Marija
Venue
Economic Research-Ekonomska Istraživanja
Publisher
Informa UK Limited
Published
2015-01
Volume
28
Issue
1
Pages
738-748
ISSN
  • 1331-677X (ISSN-L)
  • 1848-9664
DOI
10.1080/1331677x.2015.1083875
OpenAlex
W2175079103
Cited by
495
References
39
Citations by year
2026: 38 · 2025: 66 · 2024: 79 · 2023: 76 · 2022: 79 · 2021: 64 · 2020: 41 · 2019: 31 · 2018: 12 · 2017: 7 · 2016: 2
FWCI
8.46
Type
journal article
Language
en
Open access
Licence
cc-by
Locations
  • Economic Research-Ekonomska Istraživanja (publishedVersion, cc-by)
  • RePEc: Research Papers in Economics (submittedVersion)
  • University of Zagreb University Computing Centre (SRCE) (submittedVersion, other-oa)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
Keywords
green food, purchase intention, subjective norms, descriptive norms, social norms, theory of planned behavior, perceived behavioral control, consumer attitudes, sustainable consumption, Southeastern Europe

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