The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
A Marketing Approach to the Tourist Experience
Abstract
The aim of this paper is to present and discuss two frameworks about tourist experiences from a marketing point of view. The first one illustrates the co‐production of tourism products across the tourism and the creative industries. The second indicates some important factors influencing tourists' experiences. No matter what kind of tourism product we have in mind (e.g. a medieval festival, or a visit to a museum), the tourist will be influenced by the experiencescape, wherein personnel, other tourists, physical environment, products/souvenirs and theme/story play a major role.
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Citations
Cites
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Bitner, M. J. (1992) · Journal of Marketing · doi:10.2307/1252042 · Cited by 7,271
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
The effect of the servicescape on customers’ behavioral intentions in leisure service settings
Wakefield, K. L., & Blodgett, J. G. (1996) · Journal of Services Marketing · doi:10.1108/08876049610148594 · Cited by 862
Cited by
Co-creation of tourist experiences: a literature review
Campos, A. C., Mendes, J., Valle, P. O. D., & Scott, N. (2018) · Current Issues in Tourism · doi:10.1080/13683500.2015.1081158 · Cited by 655
Conceptualising technology enhanced destination experiences
Neuhofer, B., Buhalis, D., & Ladkin, A. (2012) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2012.08.001 · Cited by 541
Zatori, A., Smith, M. K., & Puczko, L. (2018) · Tourism Management · doi:10.1016/j.tourman.2017.12.013 · Cited by 388
The accommodation experiencescape: a comparative assessment of hotels and Airbnb
Mody, M. A., Suess, C., & Lehto, X. (2017) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2016-0501 · Cited by 379
Affordances for tourism service design
Tomej, K., & Xiang, Z. (2020) · Annals of Tourism Research · doi:10.1016/j.annals.2020.103029 · Cited by 57
Metadata
- Authors
- Mossberg, L.
- Venue
- Scandinavian Journal of Hospitality and Tourism
- Publisher
- Informa UK Limited
- Published
- 2007-04-11
- Volume
- 7
- Issue
- 1
- Pages
- 59-74
- ISSN
- 1502-2250 (ISSN-L)
- 1502-2269
- OpenAlex
- W2123136637
- Cited by
- 711
- References
- 4
- FWCI
- 23.71
- Type
- journal article
- Language
- en
- Open access
- closed
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- Mossberg, L. (2007). A Marketing Approach to the Tourist Experience. Scandinavian Journal of Hospitality and Tourism. https://doi.org/10.1080/15022250701231915
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
