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Cited by 493

The DOI matches its Crossref record; 51 of the 51 references it cites were found in a registry or an index.

Virtual Self-Modeling: The Effects of Vicarious Reinforcement and Identification on Exercise Behaviors

Fox, Jesse, Bailenson, Jeremy N.·2009·Media Psychology
DOI 10.1080/15213260802669474
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Abstract

Social cognitive theory is often implemented when researchers develop treatments and campaigns for health behavior change. Immersive virtual environment technology (IVET) enables novel explorations of health behavior modeling. In Study 1, participants were randomly assigned to one of three treatments: vicarious reinforcement, in which a virtual representation of the physical self (VRS) gained or lost weight in accordance with participants' physical exercise; an unchanging VRS; or no virtual representation. The reinforcement group performed significantly more exercise in a voluntary phase than those in other conditions. Study 2 separated reward (weight loss) from punishment (weight gain) and also explored model identification by contrasting the effects of a VRS with a VRO (virtual representation of an other); participants exercised significantly more when they viewed the VRS, regardless of whether reward or punishment was shown. In Study 3, participants were exposed to either a VRS running on a treadmill, a VRO running, or a VRS loitering, and we examined effects 24 hours after the experiment. Follow-up surveys revealed that participants in the VRS-running condition demonstrated significantly higher levels of exercise than those in other conditions. We discuss implications for media use and health communication.

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Metadata

Authors
Fox, J., & Bailenson, J. N.
Venue
Media Psychology
Publisher
Informa UK Limited
Published
2009-02-26
Volume
12
Issue
1
Pages
1-25
ISSN
  • 1521-3269 (ISSN-L)
  • 1532-785X
DOI
10.1080/15213260802669474
OpenAlex
W2117442693
Cited by
493
References
51
FWCI
528.76
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Virtual Self-Modeling: The Effects of Vicarious Reinforcement and Identification on Exercise Behaviors. https://app.cochat.ai/papers/10.1080/15213260802669474
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Fox, J., & Bailenson, J. N. (2009). Virtual Self-Modeling: The Effects of Vicarious Reinforcement and Identification on Exercise Behaviors. Media Psychology. https://doi.org/10.1080/15213260802669474

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