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Cited by 686

The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.

Increasing Saving Behavior Through Age-Progressed Renderings of the Future Self

Open access
Hershfield, Hal E., Goldstein, Daniel G., Sharpe, William F., Fox, Jesse, Yeykelis, Leo, Carstensen, Laura L., Bailenson, Jeremy N.·2011·Journal of Marketing Research

Abstract

Many people fail to save what they will need for retirement. Research on excessive discounting of the future suggests that removing the lure of immediate rewards by precommitting to decisions or elaborating the value of future rewards both can make decisions more future oriented. The authors explore a third and complementary route, one that deals not with present and future rewards but with present and future selves. In line with research that shows that people may fail, because of a lack of belief or imagination, to identify with their future selves, the authors propose that allowing people to interact with age-progressed renderings of themselves will cause them to allocate more resources to the future. In four studies, participants interacted with realistic computer renderings of their future selves using immersive virtual reality hardware and interactive decision aids. In all cases, those who interacted with their virtual future selves exhibited an increased tendency to accept later monetary rewards over immediate ones.

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Citations

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Metadata

Authors
Hershfield, H. E., Goldstein, D. G., Sharpe, W. F., Fox, J., Yeykelis, L., Carstensen, L. L., & Bailenson, J. N.
Venue
Journal of Marketing Research
Published
2011-02
Volume
48
Issue
SPL
Pages
S23-S37
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
OpenAlex
W2075501719
Cited by
686
References
15
FWCI
11.12
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Increasing Saving Behavior Through Age-Progressed Renderings of the Future Self. https://app.cochat.ai/papers/10.1509/jmkr.48.spl.s23
The paper
Hershfield, H. E., Goldstein, D. G., Sharpe, W. F., Fox, J., Yeykelis, L., Carstensen, L. L., & Bailenson, J. N. (2011). Increasing Saving Behavior Through Age-Progressed Renderings of the Future Self. Journal of Marketing Research. https://doi.org/10.1509/jmkr.48.spl.s23

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.