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A Meta-Analysis of the Effects of Social Media Exposure to Upward Comparison Targets on Self-Evaluations and Emotions
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Social media have become a pervasive part of contemporary culture and are an essential part of the daily lives of an increasing number of people. Its popularity has brought unlimited opportunities to compare oneself with other people. This meta-analysis combined and summarized the findings of previous experimental research, with the aim of generating causal conclusions regarding the effects of exposure to upward comparison targets on self-evaluations and emotions in a social media context. We identified 48 articles involving 7679 participants through a systematic search and entered 118 effect sizes into a multilevel, random-effects meta-analysis. Analyses revealed an overall negative effect of upward social comparison relative to downward comparison and controls on social media users’ self-evaluations and emotions (g = −0.24, p < .001). Specifically, there were significant negative effects of upward comparison on each outcome variable: body image (g = −0.31, p < .001), subjective well-being (g = −0.19, p < .001), mental health (g = −0.21, p < .001) and self-esteem (g = −0.21, p < .001). This meta-analysis indicates that contrast is the dominant response to upward comparison on social media, which results in negative self-evaluations and emotions.
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“This finding is in line with previous evidence that social comparisons on social networking sites negatively influence self-esteem”
From The associations between social comparison on social media and young adults’ mental health (2025) · cites this paper as McComb et al., 2023
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“This may re fl ect greater awareness of case selection, periodontal and restorative limitations, material behaviour, and patient-speci fi c constraints [29 – 32].”
Zhou, A., Dai, Y.-L., Liu, Y., & Liu, J. (2026) · International Journal of Advertising · doi:10.1080/02650487.2026.2670869 · Cited by 1
Chen, C., & Xie, J. (2026) · Current Psychology · doi:10.1007/s12144-026-09706-1 · Cited by 1
“According to Social Comparison Theory, these online social comparison experiences may lead to increasing negative affect and diminishing self-worth (McComb et al., 2023).”
Celik, S., Gracia, P., Gonzalez-Vila, P., & Tarantino, G. (2026) · Adolescent Research Review · doi:10.1007/s40894-026-00287-5 · Cited by 2
“…prevalent in adolescents’ lives (Scott et al., 2024; Verduyn et al., 2022 ), offering a wide range of online activities (e.g., socializing, gaming, sharing out, and exposure to harmful content (Burnell et al., 2019; Fioravanti et al., 2021; Livingstone et al., 2017 ; McComb et al., 2023).”
Your pain, my gain: Schadenfreude as a driving mechanism of online “liking” behavior
Lunt, D. C., Lunt, L. D., Wood, A. D., & Highley, Z. C. (2026) · Acta Psychologica · doi:10.1016/j.actpsy.2026.107413 · Cited by 1
Tølbøll, K. B. (2026) · Clinical Child and Family Psychology Review · doi:10.1007/s10567-026-00577-3 · Cited by 1
“For these individuals, digital platforms like social media that promote self-surveillance, social comparisons and validation seeking can exacerbate anxiety and depression levels for at-risk youth, creating a negative spiral (Cataldo et al., 2022; McComb et al., 2023).”
A review of foreign research on the development of professional identity of students
Voronina, M. A. (2026) · Psychological Science and Education · doi:10.17759/pse.2026310417 · Cited by 1
How time orientation matters for happiness: The nonmonotonic relations featured with a middle valley
Lu, J., Zhang, S., & He, G. (2023) · Applied Psychology Health and Well-Being · doi:10.1111/aphw.12460 · Cited by 1
When I Hate to Follow You: Hate-Following, Envy, and Schadenfreude on Instagram
Yusainy, C., Adila, I., Kusumastuti, A., Hikmiah, Z., Faradisa, K. R., & Konstantinov, V. V. (2023) · Jurnal Psikologi · doi:10.22146/jpsi.84357 · Cited by 1
“As concluded in a recent meta-analysis, social media posts provide opportunities for viewers to make more frequent and more extreme upward comparisons (McComb et al., 2023).”
BackgroundCommunication and the self: past, present, and future
Appel, M., & Holmstrom, A. J. (2025) · Human Communication Research · doi:10.1093/hcr/hqaf013 · Cited by 1
Motshware, P., Francke, E., & Makwambeni, B. (2025) · Language, Technology, and Social Media. · doi:10.70211/ltsm.v3i2.226 · Cited by 1
Generative AI Use but not Social Media and Smartphone is Associated with Higher Well-beingPreprint
Lau, G. R., & Hartanto, A. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5893625 · Cited by 2
Risk-Seeking Motives and Speculative InvestmentPreprint
Arkolakis, C., Kwon, S., Russel, D., Shi, C., & Yang, H. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5761702 · Cited by 1
WeChat usage, social comparison, and self-esteem among Chinese college students
Zou, X., & Lopez, E. R. (2024) · International Journal of Research Studies in Education · doi:10.5861/ijrse.2024.24757
Fitspiration and Thinspiration on Twitter: A Content Analysis
Kwan, M. Y., Gioia, A. N., Braverman, R., & Drumheller, K. (2025) · European Eating Disorders Review · doi:10.1002/erv.3190
Wallhead, G., Furnham, A. F., & McClelland, A. (2025) · Frontiers in Communication · doi:10.3389/fcomm.2025.1529650 · Cited by 1
Imitation, Rivalry, and Escalation: Rethinking Adolescent Self-Harm Through Mimetic Theory
Sweetmore, A. (2025) · Culture Medicine and Psychiatry · doi:10.1007/s11013-025-09926-3
“Continuous exposure to idealised peers on social media may heighten feelings of inadequacy and exclusion (McComb et al. 2023), which, combined with mimetic rivalry, may drive some adolescents to self-harm as a way of managing emotional distress.”
Digital Communication in the Age of TikTok
Seceleanu, A., Garabet, B. I., & SUNDA, I. (2025) · IGI Global eBooks · doi:10.4018/979-8-3373-1702-1.ch005
Nitschinsk, L., Tobin, S. J., Gugushvili, N., McComb, C., & Verduyn, P. (2025) · Cyberpsychology Journal of Psychosocial Research on Cyberspace · doi:10.5817/cp2025-4-3
“…the content of others without engaging with them) can diminish well-being as it may lead to feeling that SNS use is a waste of time (Sagioglou & Greitemeyer, 2014), or damaging upward social comparisons (McComb et al., 2023), though this effect may critically depend on the content being monitored.”
Self-citationปจจยทมความสมพนธกบความวตกกงวลทางสงคมจากการใชเครอขายสงคมออนไลนของนกศกษาพยาบาล
ผ่องแผ้ว, ไ., คติชอบ, ณ., & สันประโคน, ป. (2025) · Thai Red Cross Nursing Journal · doi:10.64767/trcn.2025.272867
Metadata
- Authors
- McComb, C. A., Vanman, E. J., & Tobin, S. J.
- Affiliations
- The University of Queensland (AU)
- Queensland University of Technology (AU)
- Corresponding author
- McComb, Carly A.
- Venue
- Media Psychology
- Publisher
- Informa UK Limited
- Published
- 2023-02-23
- Volume
- 26
- Issue
- 5
- Pages
- 612-635
- ISSN
- 1521-3269 (ISSN-L)
- 1532-785X
- OpenAlex
- W4321788928
- Cited by
- 167
- References
- 66
- Citations by year
- 2026: 83 · 2025: 58 · 2024: 21 · 2023: 5
- FWCI
- 8.49
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Media Psychology (publishedVersion, cc-by-nc-nd)
- QUT ePrints (Queensland University of Technology) (submittedVersion, cc-by-nc)
- OSF Preprints (OSF Preprints) (submittedVersion)
- Funders
- specific grant from funding agencies
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Communication › Media and Digital Communication
- Keywords
- upward social comparison, social media exposure, self-assessment, emotions, body image, subjective well-being, mental health, self-esteem, downward social comparison, contrast effects
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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