The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Exploratory Study
Abstract
To understand information processing on blogs, this study investigates how perceived blogger trustworthiness affects blog readers’ elaboration of brand-related messages and its interaction effects with argument quality. The results reveal that the degree of perceived blogger trustworthiness affects the extent of message elaboration, and findings from a 2 × 2 (perceived blogger trustworthiness × argument quality) factorial experiment suggest a significant interaction effect on brand attitudes. This interaction reveals that when perceived blogger trustworthiness is high, argument quality has a greater impact on brand attitudes than when perceived blogger trustworthiness is low. The authors discuss some implications and suggestions for further research.
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Citations
Cites
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543 · cited 2×
“Expertise and trustworthiness are the two most common dimensions of source credibility (Hovland, Janis, and Kelley 1953; Hovland and Weiss 1951; McCracken 1989; Ohanian 1991).”
Background
Cited by
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005
Reinikainen, H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1708781 · Cited by 671
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
Xiao, M., Wang, R., & Chan-Olmsted, S. (2018) · Journal of Media Business Studies · doi:10.1080/16522354.2018.1501146 · Cited by 497
Reichelt, J., Sievert, J., & Jacob, F. (2014) · Journal of Marketing Communications · doi:10.1080/13527266.2013.797758 · Cited by 262
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
Munnukka, J., Maity, D., Reinikainen, H., & Luoma-aho, V. (2019) · Computers in Human Behavior · doi:10.1016/j.chb.2018.12.014 · Cited by 253
Metadata
- Authors
- Chu, S.-C., & Kamal, S.
- Venue
- Journal of Interactive Advertising
- Publisher
- Informa UK Limited
- Published
- 2008-03
- Volume
- 8
- Issue
- 2
- Pages
- 26-37
- ISSN
- 1525-2019 (ISSN-L)
- OpenAlex
- W1785021258
- Cited by
- 283
- References
- 2
- FWCI
- 9.29
- Type
- journal article
- Language
- en
- Open access
- closed
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- The paper
- Chu, S.-C., & Kamal, S. (2008). The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Exploratory Study. Journal of Interactive Advertising. https://doi.org/10.1080/15252019.2008.10722140
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
