The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities
Abstract
With the advent of popular Web destinations such as MySpace and Facebook, online social networking communities now occupy the center stage of e-commerce. Yet these online social networking communities must balance the trade-off between advertising revenue and user experience. Drawing on the sociology and advertising literature, this study investigates the impacts of social identity and group norms on community users’ group intentions to accept advertising in online social networking communities. By outlining how this type of group intention could influence community members’ perceptions and value judgments of such advertising, this study delineates possible mechanisms by which community members may respond positively to community advertising. The authors test the proposed theoretical framework on a sample of 327 popular online community users in China and obtain general support. Implications for the prospect of advertising in online social networking communities are discussed.
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A study of the impact of social media on consumers
Hajli, M. N. (2014) · International Journal of Market Research · doi:10.2501/ijmr-2014-025 · Cited by 854
Social commerce constructs and consumer’s intention to buy
Hajli, N. (2015) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2014.12.005 · Cited by 826
Advertising in social media: a review of empirical evidence
Knoll, J. (2016) · International Journal of Advertising · doi:10.1080/02650487.2015.1021898 · Cited by 362
Chi, H.-H. (2011) · Journal of Interactive Advertising · doi:10.1080/15252019.2011.10722190 · Cited by 294
Tsai, W.-H. S., & Men, L. R. (2017) · Journal of Marketing Communications · doi:10.1080/13527266.2014.942678 · Cited by 233
Factors influencing consumer intention in social commerce adoption.
Akman, I., & Mishra, A. (2017) · Information Technology & People · doi:10.1108/itp-01-2016-0006 · Cited by 158
An empirical approach to understanding users' fake news identification on social media
Aoun Barakat, K., Dabbous, A., & Tarhini, A. (2021) · Online Information Review · doi:10.1108/oir-08-2020-0333 · Cited by 80
Metadata
- Authors
- Zeng, F., Huang, L., & Dou, W.
- Venue
- Journal of Interactive Advertising
- Publisher
- Informa UK Limited
- Published
- 2009-09
- Volume
- 10
- Issue
- 1
- Pages
- 1-13
- ISSN
- 1525-2019 (ISSN-L)
- OpenAlex
- W1965978866
- Cited by
- 297
- References
- 9
- FWCI
- 26.05
- Type
- journal article
- Language
- en
- Open access
- closed
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