The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
To App or Not to App: Engaging Consumers via Branded Mobile Apps
Abstract
With the rapid growth of smartphone and smartphone application users, mobile apps have attracted an increasing amount of attention as an engaging platform for marketing communication. A content analysis of 106 branded apps of global brands found that most global brands incorporate into their apps important engagement attributes that this study examines (i.e., vividness, novelty, motivation, control, customization, feedback, and multiplatforming) and frequently employ entertainment features. In addition, this study shows the extent to which branded apps employ transformational and informational message strategies. Last, branded apps feature a variety of brand-related content, including brand identifiers and virtual products. Practical implications of this study are discussed for mobile advertisers and branded app designers.
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Cites
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459
A benefit congruency framework of sales promotion effectiveness
Chandon, P., Wansink, B., & Laurent, G. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.4.65.18071 · Cited by 1,518
What is user engagement? A conceptual framework for defining user engagement with technology
O'Brien, H. L., & Toms, E. G. (2008) · Journal of the American Society for Information Science and Technology · doi:10.1002/asi.20801 · Cited by 1,397
Value from hedonic experience and engagement
Higgins, E. T. (2006) · Psychological Review · doi:10.1037/0033-295x.113.3.439 · Cited by 949
Kalyanaraman, S., & Sundar, S. S. (2006) · Journal of Communication · doi:10.1111/j.1460-2466.2006.00006.x · Cited by 475
Cited by
Examining the antecedents and consequences of mobile app engagement
Kim, S., & Baek, T. H. (2018) · Telematics and Informatics · doi:10.1016/j.tele.2017.10.008 · Cited by 203
Lalmas, M., O’Brien, H., & Yom-Tov, E. (2015) · Synthesis Lectures on Information Concepts, Retrieval, and Services · doi:10.1007/978-3-031-02289-0 · Cited by 192
An empirical evidence of factors underlying TikTok usage: A serial mediation analysis
Chaihanchanchai, P., & Anantachart, S. (2026) · Journal of Marketing Communications · doi:10.1080/13527266.2024.2419024 · Cited by 7
Metadata
- Authors
- Kim, E., Lin, J.-S., & Sung, Y.
- Venue
- Journal of Interactive Advertising
- Publisher
- Informa UK Limited
- Published
- 2013-01
- Volume
- 13
- Issue
- 1
- Pages
- 53-65
- ISSN
- 1525-2019 (ISSN-L)
- OpenAlex
- W2044123466
- Cited by
- 258
- References
- 5
- FWCI
- 44.31
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
