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Cited by 362

The DOI matches its Crossref record; 20 of the 20 references it cites were found in a registry or an index.

Television: Polysemy and popularity

Fiske, John·1986·Critical Studies in Mass Communication
DOI 10.1080/15295038609366672
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Abstract

This essay argues that the television audience is composed of a wide variety of groups or subcultures, and that in order to be popular a television program must be polysemic so that different subcultures can find in it different meanings that correspond to their differing social relations. The dominant ideology is structured into the text as into the social system, but the structure of both text and society allows space for resistance and negotiation. A close analysis of two scenes from Hart to Hart demonstrates the textual devices which bear the dominant ideology and those which offer opportunities for resistance to it. To understand the popularity of television with its diverse audiences, the critic must look for contradictions and openness in the television text, not unity and closure.

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Metadata

Authors
Fiske, J.
Venue
Critical Studies in Mass Communication
Publisher
Informa UK Limited
Published
1986-12
Volume
3
Issue
4
Pages
391-408
ISSN
0739-3180 (ISSN-L)
DOI
10.1080/15295038609366672
OpenAlex
W2050889094
Cited by
362
References
20
FWCI
28.89
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Television: Polysemy and popularity. https://app.cochat.ai/papers/10.1080/15295038609366672
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Fiske, J. (1986). Television: Polysemy and popularity. Critical Studies in Mass Communication. https://doi.org/10.1080/15295038609366672

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.