Internet Lottery Commerce: An Integrated View of Online Sport Lottery Adoption
Abstract
Much of the future growth of the lottery business is expected to take place in online channels. This study integrates the Unified Theory of Acceptance and Use of Technology with the perceived risk concept to understand the motivations behind online lottery adoption. Using the example of Taiwan's recently launched Internet Sports Lottery, findings show that performance expectancy, social influence, facilitating conditions, and perceived risk influence consumers' willingness to play online lottery. The moderating effects of gender, age, education, and Internet experience are analyzed. The study concludes with suggestions for the implementation of Internet commerce in the lottery business.
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The path SI→AT has been hypothesized and empirically examined in other studies of IS/IT acceptance.
“This unexpected path has been hypothesized and empirically examined in other studies (e.g., Chen et al. 2011; Chiu et al. 2012; Park et al. 2007; Pynoo et al. 2007; Sahu and Gupta 2007; Sumak et al. 2010) of IS/IT acceptance as well.”
From Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2019) · cites this paper as Chiu et al. 2012
The path FC→AT has been hypothesized and explored in prior studies on IS/IT adoption.
“This path has been hypothesized and explored in prior studies (e.g., Chen et al. 2011; Chiu et al. 2012; Park et al. 2007; Pynoo et al. 2007; Sahu and Gupta 2007) on IS/IT adoption.”
From Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2019) · cites this paper as Chiu et al. 2012
Facilitating conditions such as training programs and help desks may be instrumental in enabling individuals to form positive attitudes about the technology.
“facilitating conditions such as training programs and help desks may be instrumental in enabling individuals to form positive attitudes about the technology (e.g., Chiu et al. 2012; Pynoo et al. 2007; Ravishankar 2008; Sahu and Gupta 2007; Sandeep and Ravishankar 2014)”
From Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2019) · cites this paper as Chiu et al. 2012
Individuals may also refine their attitudes based on information or stories shared by others who have already adopted the technology.
“whereas individuals may also refine their attitudes based on information or stories shared by others who have already adopted the technology (e.g., Abubakre et al. 2015 ; Chiu et al. 2012; Pynoo et al. 2007; Sumak et al. 2010).”
From Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2019) · cites this paper as Chiu et al. 2012
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- Authors
- Chiu, Y.-T. H., Lee, W.-I., Liu, C.-C., & Liu, L.-Y.
- Affiliations
- National Kaohsiung First University of Science and Technology (TW)
- National Taiwan University of Science and Technology (TW)
- Corresponding author
- Chiu, Yen-Ting Helena
- Venue
- Journal of Internet Commerce
- Publisher
- Informa UK Limited
- Published
- 2012-01
- Volume
- 11
- Issue
- 1
- Pages
- 68-80
- ISSN
- 1533-2861 (ISSN-L)
- 1533-287X
- OpenAlex
- W1985141434
- Cited by
- 37
- References
- 50
- Citations by year
- 2025: 3 · 2024: 6 · 2023: 8 · 2022: 3 · 2021: 6 · 2020: 3 · 2019: 1 · 2018: 1 · 2017: 2 · 2016: 2 · 2015: 1 · 2014: 1
- FWCI
- 1.30
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Internet Commerce (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Psychology › Clinical Psychology › Gambling Behavior and Treatments
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Keywords
- online lottery, sports lottery, technology adoption, UTAUT, risk perception, performance expectancy, social influence, facilitating conditions, moderating effect, e-commerce
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