Cited by 49Misinformation and Its ImpactsSocial Media and PoliticsEthics and Social Impacts of AI

Communicating with Algorithms: A Transfer Entropy Analysis of Emotions-based Escapes from Online Echo Chambers

Open access
Hilbert, Martin, Ahmed, Saifuddin, Cho, Jaeho, Liu, Billy, Luu, Jonathan·2018·Communication Methods and Measures

Abstract

Online algorithms have received much blame for polarizing emotions during the 2016 U.S. presidential election. We use transfer entropy to measure directed information flows from human emotions to YouTube’s video recommendation engine, and back, from recommended videos to users’ emotions. We find that algorithmic recommendations communicate a statistically significant amount of positive and negative affect to humans. Joy is prevalent in emotional polarization, while sadness and fear play significant roles in emotional convergence. These findings can help to design more socially responsible algorithms by starting to focus on the emotional content of algorithmic recommendations. Employing a computational-experimental mixed method approach, the study serves as a demonstration of how the mathematical theory of communication can be used both to quantify human-machine communication, and to test hypotheses in the social sciences.

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Crossref · 10.1080/19312458.2018.1479843

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Authors
Hilbert, M., Ahmed, S., Cho, J., Liu, B., & Luu, J.
Affiliations
University of California, Davis (US)
Corresponding author
Hilbert, Martin
Venue
Communication Methods and Measures
Published
2018-06-11
Volume
12
Issue
4
Pages
260-275
ISSN
  • 1931-2458 (ISSN-L)
  • 1931-2466
OpenAlex
W2808704453
Cited by
49
References
57
Citations by year
2026: 4 · 2025: 5 · 2024: 3 · 2023: 7 · 2022: 12 · 2021: 7 · 2020: 5 · 2019: 5 · 2018: 1
FWCI
10.24
Type
journal article
Language
en
Open access
Locations
  • Communication Methods and Measures (publishedVersion)
  • eScholarship (California Digital Library) (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
  • Social Sciences › Communication › Social Media and Politics
  • Social Sciences › Safety Research › Ethics and Social Impacts of AI
Keywords
algorithmic recommendation, YouTube, echo chambers, emotional polarization, affective computing, transfer entropy, human-machine communication, 2016 US presidential election, positive and negative affect

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