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Antecedents of customers’ acceptance of artificially intelligent robotic device use in hospitality services

Lin, Hongxia, Chi, Oscar Hengxuan, Gursoy, Dogan·2020·Journal of Hospitality Marketing & Management

Abstract

This study examines the antecedents of customers’ willingness and objection to use artificially intelligent robotic devices in hospitality services (full-service and limited-service hotels). Drawing on the Artificially Intelligent Device Use Acceptance (AIDUA) theory, this study validates and extends the AIDUA framework in the hospitality service setting. The results point to the applicability of the AIDUA framework, suggesting that hospitality customers’ intention to the use of artificially intelligent devices are influenced by social influence, hedonic motivation, anthropomorphism, performance and effort expectancy, and emotions toward the artificially intelligent devices. Findings further suggest that compared to limited-service hotel customers, full-service hotel customers rely less on their social groups when evaluating artificially intelligent robotic devices; their emotions toward the use of artificially intelligent devices are less likely to be influenced by effort expectancy; and their emotions cause less impact on their objection to the use. Theoretical contributions and managerial implications of this study are discussed. Limitations and future study recommendations are provided.

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Citations

Cites

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Metadata

Authors
Lin, H., Chi, O. H., & Gursoy, D.
Venue
Journal of Hospitality Marketing & Management
Published
2019-11-12
Volume
29
Issue
5
Pages
530-549
ISSN
  • 1936-8623 (ISSN-L)
  • 1936-8631
OpenAlex
W2987092822
Cited by
387
References
9
FWCI
12.20
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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