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Fitspo at Every Size? A comparative content analysis of #curvyfit versus #curvyyoga Instagram images
Abstract
Contemporary fat studies scholarship seeks to challenge and critique the normative weightist lens through which modern social media for example stereotypically represent the embodiment of higher-weight individuals or the typical underrepresentation of body diversity in the cases of mainstream Fitspiration and yoga lifestyle media. Simultaneously, proponents of the fat acceptance/body positivity movement are currently at odds over the increasingly expansive appropriation of the term curvy for self-identification. In light of these tensions, utilizing body conceptualization theory as a guiding framework, we examined the shared and distinct approaches used to exemplify and motivate fitness and health as reflected in 300 images sourced from #curvyfit and #curvyyoga on Instagram. Images were systematically coded for sociodemographic (e.g., race/ethnicity, gender), body-as-process (e.g., physically active portrayals), and body-as-object (e.g., weight loss, body modification) attributes. Results revealed that #curvyfit images featured a greater representation of physical appearance–oriented aspects of fitness; #curvyyoga images more often conveyed larger body sizes, shapes, and body-as-process characteristics. Preliminary findings have important implications for counteracting weight-biased perceptions equating thinness with physical fitness and promoting yoga as an important health practice among individuals with a range of body sizes. Our initial stage findings also raise areas of future critical inquiry surrounding the complex messaging at the intersection of fat embodiment, curvy identification, and healthism that are particularly ripe for subsequent qualitative investigation with actual digital media users.
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The prevalent portrayal of a 'yoga body' in mainstream publications is that of a white, slim woman (Webb et al. 2017a; Webb et al. 2017b; Webb et al. 2019).
“The prevalent portrayal of a 'yoga body' in mainstream publications is that of a white, slim woman (Webb etal. 2017a; Webb etal. 2017b; Webb etal. 2019).”
From Yoga bodies, yoga minds: contextualising the health discourses and practices of modern postural yoga (2021) · cites this paper as Webb et al. 2019
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Metadata
- Authors
- Webb, J. B., Thomas, E. V., Rogers, C. B., Clark, V. N., Hartsell, E. N., & Putz, D. Y.
- Affiliations
- University of North Carolina at Charlotte (US)
- North Carolina State University (US)
- Corresponding author
- Webb, Jennifer B.
- Venue
- Fat Studies
- Publisher
- Informa UK Limited
- Published
- 2018-12-11
- Volume
- 8
- Issue
- 2
- Pages
- 154-172
- ISSN
- 2160-4851 (ISSN-L)
- 2160-486X
- OpenAlex
- W2904112172
- Cited by
- 43
- References
- 46
- Citations by year
- 2026: 3 · 2025: 8 · 2024: 5 · 2023: 7 · 2022: 3 · 2021: 8 · 2020: 7 · 2019: 2
- FWCI
- 8.44
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Fat Studies (publishedVersion)
- Funders
- University of North Carolina at Charlotte
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity and Health Practices
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Gender Studies › Gender, Feminism, and Media
- Keywords
- Instagram, body image, body diversity, fat acceptance, body positivity, healthism, yoga, body modification, weight loss
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