Social Media and Trust in News: An Experimental Study of the Effect of Facebook on News Story Credibility
Open accessAbstract
People increasingly turn to social media to get their daily news updates. Still, we are only beginning to understand how this development affects people’s perceptions of consumed news stories. The article reports on an experiment designed to investigate the effect the distribution of a news story in social media (Facebook) has on news message credibility. A control group was exposed to a news story on an original news website, and treatment groups were exposed to the same news story shared on Facebook. Results demonstrate that distribution via Facebook affects the credibility of the news story. The effect is strongest when politicians are intermediary-senders, and to some extent depend on the party affiliation of intermediary-sender and the social media audience. In the context of fake news, the results are reassuring: people are less trustful of news they consume through social media. However, the results also suggest that social media news sharing can contribute to the long-term decrease in trust in news.
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Personal political ideology or political affiliation influences trust in information from social media.
“Results from two studies suggest that personal political ideology or political afliation infuences participants' trust in information from social media [5,53].”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [53]
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Podcaster Authenticity and Listener Support: Authenticity Perceived in the Absence of Visual Signals
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Mobile Digital Apps and News Production at NTV Uganda
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- Authors
- Karlsen, R., & Aalberg, T.
- Affiliations
- University of Oslo (NO)
- Norwegian University of Science and Technology (NO)
- Corresponding author
- Karlsen, Rune
- Venue
- Digital Journalism
- Publisher
- Informa UK Limited
- Published
- 2021-07-21
- Volume
- 11
- Issue
- 1
- Pages
- 144-160
- ISSN
- 2167-0811 (ISSN-L)
- 2167-082X
- OpenAlex
- W3189018750
- Cited by
- 119
- References
- 56
- Citations by year
- 2026: 21 · 2025: 32 · 2024: 25 · 2023: 23 · 2022: 16 · 2021: 2
- FWCI
- 22.87
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Digital Journalism (publishedVersion, cc-by-nc-nd)
- NORA - Norwegian Open Research Archives (submittedVersion, cc-by-nc-nd)
- Funders
- Research Council of Norway (249687)
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Communication › Media Studies and Communication
- Social Sciences › Communication › Journalism and Media Studies
- Keywords
- social media, Facebook, news credibility, trust in news, news sharing, politicians, political affiliation, fake news, news consumption
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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