The DOI matches its Crossref record.
Some Internal Psychological Factors Influencing Consumer Choice
Abstract
The directive, information-processing aspects of the personality are described in terms of eight successive steps: exposure, perception, comprehension, agreement, retention, retrieval, decision making, and action. Each of these steps is illustrated by recent psychological research. The dynamic, motivational aspect of human personality is described more briefly in terms of 16 basic human motives that have received attention in recent psychological research.
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Cited by
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983) · Journal of Consumer Research · doi:10.1086/208954 · Cited by 4,610
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior
Jacoby, J. (2002) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1201_05 · Cited by 1,135
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
Harris, J. L., Pomeranz, J. L., Lobstein, T., & Brownell, K. D. (2009) · Annual Review of Public Health · doi:10.1146/annurev.publhealth.031308.100304 · Cited by 549
Harris, J. L., Brownell, K. D., & Bargh, J. A. (2009) · Social Issues and Policy Review · doi:10.1111/j.1751-2409.2009.01015.x · Cited by 252
Miller, C. K., Edwards, L., Kissling, G., & Sanville, L. (2002) · Preventive Medicine · doi:10.1006/pmed.2001.0985 · Cited by 194
Cognitive Effects of Deceptive Advertising
Olson, J. C., & Dover, P. A. (1978) · Journal of Marketing Research · doi:10.2307/3150398 · Cited by 158
Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B. (2012) · Journal of Advertising · doi:10.1080/00913367.2012.10672454 · Cited by 123
‘Stop spamming me!’: exploring information overload on Facebook
Koroleva, K., Krasnova, H., & Guenther, O. (2010) · University of Bern · doi:10.7892/boris.47153 · Cited by 85
Purmehdi, M., Legoux, R., Carrillat, F., & Senecal, S. (2017) · Journal of Public Policy & Marketing · doi:10.1509/jppm.14.047 · Cited by 55
Metadata
- Authors
- McGuire, W. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1976-03
- Volume
- 2
- Issue
- 4
- Pages
- 302
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2027434862
- Cited by
- 390
- References
- 0
- FWCI
- 26.28
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
